Threats and recommendations of BMW: In this part‚ this report will focus on the discussion of BMW’ threats of brand equity‚ and contrapose the threats give some recommendations. Additionally‚ there are some considerations in brand equity that is a series of capital and liabilities related to a brand’s name and logo that plus or minus the value provided by a product or service to a group or that group’s customers (David A. Aaker‚ 1996) of BMW and is includes the BMW’ awareness‚ BMW’s recall‚ BMW’s
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which was 4.8million higher than the budget. However‚ when came down to bottom line (net contribution)‚ the division ended up a loss of 876thousand. This was 2.8million lower than expected. Comparatively‚ EROW did well in all aspects with a sale of 89million and a net profit of 22.6million. Why did the two divisions with same products have such a difference? After further exam‚ management concluded the large fixed cost absorbed sale figure. First it is important to understand the standard costing
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Labor Delta Airlines was founded by C.E. Woolman‚ an agriculture extension agent (Anthony‚ Kacmar‚ & Perrewe‚ 2010). C.E Woolman was not a banker‚ venture capitalist or war pilot‚ as many of the competing airlines were. He didn’t have the aggressive military style that many of the other airline founders had. What C.E. Woolman instilled within the employees at all levels of the organization is that people matter and should be treated fairly and equitably. This philosophy led Delta Airlines to
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1. Introduction Pacific International Lines or PIL as it is commonly known in the market is a container shipping company started by Mr.Y C Chang in 1967. What he started as a 1 ship company is today the 19th biggest container shipping company in terms of TEU capacity & the 8th largest container ship owner. Ambition: Integrated shipping group with a meaningful market share by setting own pace of growth based on the group’s financial strength and human resource capabilities. 2. External Analysis:
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SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
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Carrier oils are the oils that can be found in the kitchen cupboard. These oils are typically odorless and include: vegetable‚ nut‚ and seed derived oil. On the other hand‚ there are essential oils‚ which have a highly concentrated scent with specific therapeutic benefits. Essential oils are extracted from plant sources and are usually then diluted with carrier oils. While there are a number of oils available on the market here are
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AirAsia Berhad: The Rise and Rise of Asian Aviation ______________________________________________________________________________ Contents AirAsia Berhad: Sustaining a Competitive Advantage .................................................................. 2 AirAsia: A brief historical perspective ......................................................................................... 2 Company Growth Forecasts ......................................................................
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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the SWOT analysis we can learn about the strengths‚ weaknesses‚ opportunities and threats to AirAsia 1. Strength - Workforce is very flexible and high Committed 2. Weakness-received a lot of complaints due to Their services 3. Opportunity - increasing oil price 4. Threat - perception that budget airlines Costs compromise safety to keep low For Malaysia Airlines’ strengths‚ weaknesses‚ opportunities and threats to the MAS is 1. Strength - Emphases on Their hospitality and cabin crew network
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Quality Cost 1 Quality is defined from the customer´s point of view l Performance l Performance or the primary operating characteristics of a product or service. Example: For a car‚ it is speed‚ handling‚ and acceleration. For a restaurant‚ it is good food. l Features l Features or the secondary characteristics of a product or service. Example: For a TV‚ it is an automatic tuner. For a restaurant‚ it is linen table cloths and napkins . l Reliability l Reliability
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