PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the best service
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Chapter 5: Creating Customer Value‚ Satisfaction‚ and Loyalty GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ are adept at building customer relationships‚ not just products; they are skilled in market engineering‚ not just product engineering. a. Profit-centered companies b. Customer-centered companies c. Production-centered companies d. Sales-centered companies e. Promotion-centered companies Answer: b Page: 119 Difficulty: Easy AACSB: Reflective Thinking 2. The
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Known for its wet climate and natural resources‚ the Northwest includes the states of Oregon‚ Washington‚ and Idaho. This vast land region made up of rugged shorelines‚ volcanic mountains‚ and green mountain sides all play a part in the climatic‚ social‚ and ecological diversity. Levels of carbon dioxide and other heat trapping gasses in the atmosphere are on the rise‚ warming the earth and are causing wide range impacts. These impacts include the rising sea levels‚ melting snow and ice‚ extreme
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ANALYSIS OF STRENGTHS‚ WEAKNESSES‚ OPPORTUNITIES‚ THREATS (SWOT)‚ AND OPERATING ENVIRONMENT OF DELTA STATE‚ NIGERIA Delta State as one of the Niger Delta States is at the centre of the socio-economic life of the country. As a major oil producing and littoral State‚ Delta contributes enormously to the economy of Nigeria which is in the main dependent on oil revenue. However‚ this role is not without its attendant effects. Thus‚ there are challenges of environment‚ physical planning‚ social services
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Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan‚ pg. 115). In doing so‚ Southwest was able to instill a management control system that relied on
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Why should I be considered for a Delta Sigma Theta Scholarship? Delta Sigma Theta Incorporated is an organization that holds ethical values such as the supreme importance of the pursuit of truth‚ a devotion to excellence‚ and the commitment to social responsibility. Through these teachings and principles‚ honor and duty is built within the community. The finding of these standards within the Corporation of Delta Sigma Theta are the same criteria that were seen to be critical in my days of youth
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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EXECUTIVE SUMMARY Spirit Airlines (SAVE) is an ultra low-cost‚ low-fare based in Fort Lauderdale‚ Florida that provides affordable travel opportunities. The IPO for Sprit airlines was offered on June 11th‚ 2011. The price of the stock at the IPO date was of $12.00. According to NASDAQ.com‚ the money that was raised on the IPO was $187.2 million dollars‚ with 5 million dollars in expenses. After the underwriting cost eliminated they approximately raised171.0 million. After the IPO sale
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Scorecard and Strategic Profitability Analysis (Custom Pub. Chap15) Based on the organisation that you have selected‚ you are required to describe the organisation’s mission‚ describe and classify the organisation’s strategy‚ and identify its‟ value proposition and core competencies. Using Porters Five Forces Framework illustrate these five forces for your organisation‚ and provide brief comments on how these forces they influence your organisation’s profit potential. Using the Balanced Scorecard
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Gate Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go‚ on time‚ at the lowest possible price; all while having fun doing it‚ then people would love to fly on their airline. As a result of this‚ no other airline in the industry’s history has enjoyed the customer loyalty and extended profitability which Southwest
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