Chapter 8 Product‚ Services‚ and Branding Strategies: Building Customer Value 1) We define a ________ as anything that can be offered to a market for attention‚ acquisition‚ use‚ or consumption and that might satisfy a want or need. D) product 2) ________ are a form of product that consists of activities‚ benefits‚ or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. B) Services 3) A product is a key element in the ________. At
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recent Economist “Livability Ranking and Overview‚ August‚ 2012” study‚ the city of Vancouver is ranked third most livable city in the world. However‚ what the report fails to mention is the 33 years of homelessness on Vancouver’s streets. Unfortunately‚ it has taken 29 years to stabilize and reduce Vancouver’s homeless problem. According to‚ Mayor Gregor Robertson‚ “We’ve seen a big drop in street homelessness in Vancouver over the past four years‚ with a 62 percent decrease since 2008”. To understand
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Continental Airlines: Outsourcing IT to Support Business Transformation Prepared by Neils Christensen and Keri Pearlson As the Texas sun began to set‚ Janet Wejman‚ the Chief Information Officer for Continental Airlines looked out the window of her Houston-based office and considered what her next move should be. It was now November 1996 and while she had only been with the company for a few months‚ she faced a dilemma relating to the airline’s information technology outsourcing agreement with
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"Though writing business letters was never an easy task‚ business letters are genuinely meaningful in various ways." The Value of Business Letters as related to: The Principle of Effective Communication It is indeed true that effective communication and writing skills are very significant in our daily lives. In reality‚ people will judge us by how well we communicate‚ either by speaking or writing. A business letter needs to be easily understood by its recipient. Therefore‚ one must write effectively
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review the new strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements‚ the merger between American Airlines and US Airways will create the largest company in the world‚ thus positioning American Airlines to potentially become the
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Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines‚ Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession‚ energy crisis‚ and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing
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“Keep Climbing‚ Delta.” Executive Summary: How does the price of crude oil affect an airline’s profits? How can Delta respond to possible loss of profits from fluctuating oil prices? The airline mergers and consolidations over the past decade have shifted competitive focus from increasing market share to obtaining and preserving profitability. One expense over which airlines have little control is the price of oil. The volatility of its price is partially due to geopolitical uncertainty
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Case 8.2 Northwest Bank Developing Expectations for Analytical Procedures Analytical procedures are used for many purposes‚ such as to understand the clients industry or business‚ assess the entity’s ability to continue as a going concern‚ and to indicate the presence of possible misstatements. The audit approach for Northwest Bank calls for the audit team to gain assurance on the fairness of loan interest income primarily through the performance of analytical procedures. Additional detailed
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THE ROLE OF CUSTOMER CARE IN BUSINESS Business has taken an upper hand on other activities that people are engaged in today’s world. A business firm requires customers for surviving. In other words‚ what fuel is to a car is the same as what customer’s satisfaction is to business. The provision of the term’s definition proves worth for enabling readers to get a real picture of the concept to be discussed. Customer care involves putting systems in place to maximise your customers’ satisfaction
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results in some level of superior customer value based on a customer’s preference for performance benefits‚ the cost of the purchase‚ and the ease of the purchase. Businesses with a cost advantage are able to create superior customer value even with products that have average performance benefits if the businesses offer the products at below-average cost. Businesses that have a meaningful differentiation advan- tage are likewise able to create superior customer value with above-average performance benefits
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