Table of Contents Introduction Actual and potential size of the industry Market growth and Profitability Cost Structure and behaviour of the industry Distribution systems Trends and development Key success factors Introduction Marketing analysis can help a business do one or more of the following: Gain a more detailed understanding of consumers ’ needs - marketing analysis can help firms to discover consumers ’ opinions on a huge range of issues‚ e.g.‚ views on products ’ prices
Premium Airline Low-cost carrier Southwest Airlines
As of Year 2004‚ the American Airline industry stood at around 783 Million USD/year in terms of operating revenue with American Airlines‚ United and Delta being the biggest players. Southwest was the 6th largest player in the market. Since 2001‚ the airline industry on the whole has been suffering he losses annually. The seat-miles flown have increased manifold over the long term (from 1989 to 2004) indicating increase in adoption of air travel among the population while the revenue per mile has
Premium Southwest Airlines Airline Low-cost carrier
Abstract In this paper I will be analyzing the airline industry using Porter’s Five Forces. Porter’s Five Forces is a business management tool that allows firms to possess a clearer perception of the forces that shape the competitive environment of an industry‚ and to better understand what these forces indicate about profitability with regard to the microenvironment. The forces include Competitors‚ Threat of Entry‚ Substitutes‚ Suppliers‚ and Customers. When firms are able to widen their conception
Premium Airline Southwest Airlines Low-cost carrier
Westjet becomes one of the lowest operating costs and the most successful airline company nowadays. In the early 1990s‚ the airline industry suffered a serious threat‚ caused by high fuel costs and a decline in air travel. At that time‚ only few airlines with low price of fare‚ such as Southwest airline‚ were able to make profit.(Hoover‚ 2010) Thus‚ the executives of Westjet decided to follow Southwest airline’s business model‚ which featured a low cost‚ high efficiency structure. To be highly efficient
Premium Southwest Airlines Airline Air France
In the song the song New Slaves By Kanye West produced in the year 2013 and the producers of this song are by Kanye West‚ Ben Bronfman‚ Mike Dean‚ Travis Scott‚ Noah Goldstein‚ Sham Joseph and Che Pope. The song New Slaves has a lot to do with racism‚ slavery‚ segregation‚ and materialism. One of the reasons that Kanye West made this song about this powerful topic is because he thinks that there is still in this day a lot of racism‚ and maybe from him making this song people would be able to hear
Premium Race African American Racism
Virgin Australia Threat of new entrants – The airline industry has been around for over 100 years and due to large capital requirements and overhead (high cost of planes)‚ the industry would not be greatly affected by new entrants and therefore the threat of new entrants is high. With low operating margins and high initial investment‚ a high market share is needed to ensure full flights (maximizing profits on each flight). This would be difficult for a new entrant. Industry is mature so is probably
Premium Airline Low-cost carrier Competition
walmart’s cost leadership/Broad market strategy WALMART’S STRATEGY Basis for Customer Value lowest cost Broad Market Target Market Who: Determining the customers to serve 1.Wal- Mart ensures that it positions itself strategically in the market by offering products that meet the needs of all the population segments. 2.Wal- Mart’s target marketing has been based on the fact that different age groups’ demands are catered for sufficiently What: Determining which customer needs to satisfy •before
Premium Customer Barriers to entry Target market
History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers‚ they had to fight competitors in the court system for nearly three and a half years. In 1966‚ Fortune Magazine states‚ “A San Antonio lawyer‚ Herb Kelleher‚ founded Southwest with one of his clients (now a Board member)
Premium Southwest Airlines Airline Low-cost carrier
1978‚ The Airline Deregulation Act was purposed and signed by President Jimmy Carter. This federal law came into existence for two main reasons; stated by Carter (1978)‚ “to help our fight against inflation‚ and to ensure American citizens of an opportunity for low-priced air transportation. Today’s motives in the airline industry go way beyond economic decisions for themselves as well as their shareholders. Nowadays‚ businesses are an essential part of society and the airline industry must exceed
Premium Southwest Airlines Delta Air Lines Lufthansa
income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to other countries for the business purpose could be the important customer in airline industry. 4. Population Highly populated country tends to utilize airline services more frequently. For instance‚ China has a larger market for travelling comparing with small country‚ such as Vietnam‚ Singapore and etc. 5. Gender Women are more influential power in planning a vacation
Premium Inflation Airline Avianca