INSTITUTE OF PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product
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hotels * Welcome heritage group of hotels * ITC welcome group of hotels Industry Structure Hotels in India are broadly classified into 7 categories (Five star deluxe‚ Five star‚ Four star‚ Three Star‚ Two Star‚ One star and Heritage Hotels) Premium Luxury Segment This segment comprises the high-end Five Star deluxe and Five Star hotels‚ which mainly provide to the business and upmarket foreign leisure travellers and present a class quality and range of services Mid Market Segment
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for the sector and target market. Therefore‚ realizing the market sectors as well as the target consumer can determine the difference that one or the other may cause for a major challenge. For example‚ 1990’s McDonald’s launched a product called Deluxe line to target the older people and launched a tag line “Especially for the grown up taste” to market it but the launch failed disastrously due to wrong selection of target market. Challenges: Effective Marketing Plan Another
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INTRODUCTION In service industry‚ especially in the commercial sections of the hotel industry‚ it is necessary to be more market orientated. Therefore‚ in this industry‚ price itself is a market driven factor and it will affect future demand and eventually price can be used as a promotional aid for enticing new customers into the market or attracting them away from competitor. Minimum prices and/or value for money can be used as a sales image of the services if suitable. As has been previously
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Address: Ramada Plaza Plam Grove Juhu Beach‚ Mumbai - 400 049 India. Tel: +91-22--6737 1600 Fax: +91-22-2611 3862 / 0641 E-mail: reservations@ramadaplaza-juhu.com web Site: www.ramadaplaza-juhu.com INDEX 1) ACKNOWLEDGEMENT 2) BANGALORE ➢ HISTORY ➢ TOURISM ➢ CLIMATE 3) HOW TO REACH ROYAL ORCHID 4) OVERVIEW OF THE HOTEL 5) FACILITIES OFFERED 6) SERVICES AND AMINITIES 7) POLICIES 8) BUISENESS SERVICES 9) DEPARTMENTS IN THE HOTEL ➢ HOUSE KEEPING ➢ FRONT OFFICE
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Chapter 5: Activity-Based Costing MULTIPLE CHOICE QUESTIONS 1. Consider the following statements regarding traditional costing systems: I.Overhead costs are applied to products on the basis of volume-related measures. II.All manufacturing costs are easily traceable to the goods produced. III.Traditional costing systems tend to distort unit manufacturing costs when numerous goods are made that have widely varying production requirements. Which of the above statements is (are) true? A. I only. B. II
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such as the Taj Lake Palace in Udaipur‚ the Rambagh Palace in Jaipur and Umaid Bhawan Palace in Jodhpur. In 1974‚ the Taj Group opened India’s first international five star deluxe beach resorts‚ the Fort Aguada Beach Resort in Goa. The Taj Group also began its business in metropolitan hotels in the 1970s‚ opening the five-star deluxe hotel Taj Coromandel in Chennai in 1974‚ acquiring an equity interest and operating contract for the Taj President‚ a business hotel in Mumbai‚ in 1977‚ and opening the
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Internship final report 23/09/2012 - 15/11/2013 Internship Providing Organization: WTS Travel Supervisor: Mr Alvin Pang Rachel Dominique Meihwa Leys ACKNOWLEDGEMENTS I would like to express my sincere thanks to WTS Travel for giving me the opportunity to carry out the Internship Program in their organization. The whole period spent with the organization has been of immense learning experience about the Industry. I am sincerely thankful to all my colleagues.They have provided me
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Table of Contents Table of Contents 2 Executive Summary 3 Identification 4 Past and Current Strategies 4 Problem Identification 4 Analysis and Evaluation 5 External Analysis 5 Key Industry Factors 6 Five Forces Analysis 6 Internal Analysis 8 Financial Analysis 9 SWOT Analysis 9 Corporate and Functional Strategies 11 Alternatives 13 Decision Criteria: 13 Alternatives 13 Alternative 1 – Forming Alliances or Partnerships with International Brands
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