INSTITUTE OF PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product
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hotels * Welcome heritage group of hotels * ITC welcome group of hotels Industry Structure Hotels in India are broadly classified into 7 categories (Five star deluxe‚ Five star‚ Four star‚ Three Star‚ Two Star‚ One star and Heritage Hotels) Premium Luxury Segment This segment comprises the high-end Five Star deluxe and Five Star hotels‚ which mainly provide to the business and upmarket foreign leisure travellers and present a class quality and range of services Mid Market Segment
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for the sector and target market. Therefore‚ realizing the market sectors as well as the target consumer can determine the difference that one or the other may cause for a major challenge. For example‚ 1990’s McDonald’s launched a product called Deluxe line to target the older people and launched a tag line “Especially for the grown up taste” to market it but the launch failed disastrously due to wrong selection of target market. Challenges: Effective Marketing Plan Another
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INTRODUCTION In service industry‚ especially in the commercial sections of the hotel industry‚ it is necessary to be more market orientated. Therefore‚ in this industry‚ price itself is a market driven factor and it will affect future demand and eventually price can be used as a promotional aid for enticing new customers into the market or attracting them away from competitor. Minimum prices and/or value for money can be used as a sales image of the services if suitable. As has been previously
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Address: Ramada Plaza Plam Grove Juhu Beach‚ Mumbai - 400 049 India. Tel: +91-22--6737 1600 Fax: +91-22-2611 3862 / 0641 E-mail: reservations@ramadaplaza-juhu.com web Site: www.ramadaplaza-juhu.com INDEX 1) ACKNOWLEDGEMENT 2) BANGALORE ➢ HISTORY ➢ TOURISM ➢ CLIMATE 3) HOW TO REACH ROYAL ORCHID 4) OVERVIEW OF THE HOTEL 5) FACILITIES OFFERED 6) SERVICES AND AMINITIES 7) POLICIES 8) BUISENESS SERVICES 9) DEPARTMENTS IN THE HOTEL ➢ HOUSE KEEPING ➢ FRONT OFFICE
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Raja Man Singh Raja Man Singh of Amber The Mughal aristocracy played a vital role in the establishment of the Mughal Empire on a firm footing. It not only contributed to the strengthening of the empire but it also helped in setting up a sound Mughal administration. Raja Man Singh of Amber was an important member of Mughal aristocracy. The history of Akbar’s reign will rather be incomplete without a detailed knowledge of the contributions of Raja Man Singh not only to expansion of the Mughal Empire
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4 Define Business Process Organizational Structure ERP Systems Approached to Business Process Change *Chapter 2 © 2013 – A Singh - Dept of IT 2 Vision/mission [reason for existence] Strategy [how to operationalize the mission?] Objectives [achieve the objectives through business process] © 2013 – A Singh - Dept of IT 3 © 2013 – A Singh - Dept of IT 4 Michael Porter: Author and researcher in the field of organizational strategy Proposes 2 paths for org strategy:
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CONTENTS Page. No CHAPTER -1 INTRODUCTION TO THE TOPIC NEED FOR THE STUDY OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY DATA COLLECTION PRIMARY SOURCES SECONDARY SOURCES QUESTIONNAIRE SECONDARY SOURCES LIMITATIONS OF THE STUDY CHAPTER - 2 INDUSTRY PROFILE
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Chapter 5: Activity-Based Costing MULTIPLE CHOICE QUESTIONS 1. Consider the following statements regarding traditional costing systems: I.Overhead costs are applied to products on the basis of volume-related measures. II.All manufacturing costs are easily traceable to the goods produced. III.Traditional costing systems tend to distort unit manufacturing costs when numerous goods are made that have widely varying production requirements. Which of the above statements is (are) true? A. I only. B. II
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NAME RESULT NO Centre.1 Khalsa College Of Nursing‚ Amritsar. Guru Teg Bahadur College Of Nursing Jandiala Guru‚ (Amritsar.) 1 2 3 4 5 KAWALPREET KAUR AMANDEEP KAUR CHARNJIT KAUR JAGMEET KAUR HARJIT KAUR F F F F F HARCHARN SINGH MALKEET SINGH JASWANT SINGH AVTAR SINGH DYAL SINGH R-BIO R-BIO R-BIO R-BIO R-BIO New Gobind School Of Nursing Mudhal‚ Amritsar. 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 AMAN SHARMA ANITA KUMARI ANJU BALA GURPREET KAUR JAGDEEP KAUR KRITIKA
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