Course: Planning Marketing Programs Group Project: iPhone 5s‚ September 2014 Table of Contents: 1. Executive Summary ……………………………………………… 2 2. Situational Analysis ……………………………………………… 3 3. SWOT Analysis …………………………………………………...7 4. Objectives ……………………………………………… ………...8 5. Strategy (segmentation‚ targeting and positioning) ……………… 9 6. Action Program (the operational marketing plan itself for the period
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An Analysis Of Apple’s iPhone In Smartphone Industry The report studies the impact of smartphone innovations in the smartphone industry through economic theories. As Apple inc. is known for creating innovations; the factors that caused the shifts in the demand and supply of smartphones have enabled Apple inc. to dominate the largest market share. Moreover‚ with the advancements in iPhone products‚ the elasticity of iPhone demand impacts its complement and substitute goods as well. Apart from the
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Elasticity of Paint Kirsten Bradley American InterContinental University Microeconomics- ECON220 August 9th 2011 Elasticity of Paint I am a local painter dealing with the rise in paint cost. Paint previously cost three dollars per gallon and I used thirty-five gallons of paint per week. The cost of paint rose to three-and-a-half dollars per gallon. Accordingly‚ my usage of paint dropped to twenty gallons a week. As a result of the price increase‚ the price of elasticity demand has changed
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iPhone 6 Apple working on 4.7-and-5.7-inch iPhones for 2014 Reuters cites ‘four people with knowledge of the matter’ and as well as claiming the larger display models under consideration they also point to cheaper variants being considered too. Again‚ we have heard whispers of a budget iPhone for a very long time. Apple is said to be considering such products for the usually cited reason: Samsung. The report suggests Apple is starting to think it needs a broader product portfolio to compete
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Managerial Economics & Business Strategy Chapter 3 Quantitative Demand Analysis Michael R. Baye‚ Managerial Economics and Business Strategy‚ 6e. ©The McGraw-Hill Companies‚ Inc.‚ 2008 The Elasticity Concept • How responsive is variable “G” to a change in variable “S” EG ‚ S % ΔG = % ΔS If EG‚S > 0‚ then S and G are directly related. If EG‚S < 0‚ then S and G are inversely related. If EG‚S = 0‚ then S and G are unrelated. Michael R. Baye‚ Managerial Economics and Business Strategy
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(PBNA)‚ PepsiCo International (PI) and Quaker Foods North America (QFNA). The Pepsi Bottling Group is the company that packages and distributes Pepsi products (Pepsico‚ 2008). The product selected from PepsiCo and analyzed for income and price elasticity is Pepsi. Pepsi is a product of PBNA. PBNA also includes Mountain Dew‚ Sierra Mist‚ Tropicana‚ SoBe and Aquafina. “PBNA manufactures and sells concentrate for some of these brands to licensed bottlers‚ who sell the branded products to independent
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and iPhone. iPhone is a very famous brand of mobile phone that the sales are spreading in all over the world. The iPhone is a line of smartphones designed and marketed by Apple Inc.. iPhone have released several products‚ one of its latest products is iPhone 5. On this opportunity I choose iPhone 5 for my International Marketing Assignment. The iPhone 5 had launch on September 21‚ 2012. It is a touchscreen-based smartphone developed by Apple Inc.. It is the sixth generation of the iPhone and succeeds
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All work submitted for assessment must be the student’s own work. Sources of the work of others must be acknowledged in full. Sometimes students’ might accidentally plagiaries. This is usually the result of a lack of academic writing skills‚ inexperience‚ and sloppy note taking. It is relatively important that students learn and follow the practice established or recommended for citation of written works in any field of academic study. This assignment defines plagiarism and details how I can avoid
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Conclusion and Recommendation Pg 10-11 INTRODUCTION Apple is an American multinational organization that plans and makes buyer hardware and PC programming items. The organization ’s best-known equipment items incorporate Mac PCs‚ the iPod and the iPhone. Apple programming incorporates the Macintosh OS X working framework‚ the iTunes media program‚ the iLife suite of sight and sound and inventiveness programming‚ the iWork suite of benefit programming‚ refined product Studio‚ a suite of expert sound
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Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
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