www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency;
Premium Branding Brand equity Branding companies
Demand forecasting Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions‚ in assessing future capacity requirements‚ or in making decisions on whether to enter a new market. •
Premium Supply and demand Forecasting Pricing
Theory of personality development Introduction: Personality refers to the unique and distinctive characteristics which differentiate one person from another. There is presently‚ no generally agreed upon definition of personality‚ nevertheless‚ most people who have written on the subject view personality as an individual difference concept and a lifelong development process; Larry A. Hjelle and Daniel Ziegler J. C. (personality theories
Premium Personality psychology Psychology Person
building a conceptual understanding of the determinants of the effectiveness of internal audit in organization. This finding specifically investigates five determinants of internal audit effectiveness which are in-house internal audit vs. outsources internal audit‚ independent and objectivity of internal audit‚ staff competency‚ management support and tone at the top and scope of services and planning. Toward this end it confirms the five determinants of the effectiveness of internal audit are needed
Premium Internal audit Auditing Audit
INEALSTIC DEMAND Student Name Institution Inelastic Demand Inelastic demand is a situation whereby a one per cent change in price of a commodity leads to less than one per cent change in quantity demanded by the consumers. Products that exhibit inelastic demand have an almost constant demand no matter the change in prices. Figure 1: Diagram illustrating inelastic demand As shown from diagram above‚ the price changes from P1 to P2 and quantity fall from Q1 to Q2. The
Premium Price elasticity of demand Supply and demand Elasticity
Demand and supply The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price. As a general common sense rule - ’the higher the price of a particular product the lower will be the demand for it ’. The term supply refers to the quantity of a particular product that suppliers (producers and/or sellers) will make available to the market at a particular price. The higher the price‚ the greater the quantity that suppliers will be willing
Premium Supply and demand
QUANTITY DEMANDED: A movement along a given demand curve caused by a change in demand price. The only factor that can cause a change in quantity demanded is price. A related‚ but distinct‚ concept is a change in demand. A change in quantity demanded is a change in the specific quantity of a good that buyers are willing and able to buy. This change in quantity demanded is caused by a change in the demand price. It is illustrated by a movement along a given demand curve. In fact‚ the only way to induce
Premium Supply and demand
3. Demand and Price Elasticity It is important to understand how price changes affect the demand of fast food especially for firm like McDonald that operates in a Monopolistic Market. When McDonalds offers its discounted Value Meal during lunch and dinner hours‚ the demand for McDonald’s products will increase. According to the law of demand‚ other things equal‚ the quantity demanded of a goods increases when the price of the good falls. (N.Geogory Mankiw et al.‚2013). A change in price will affect
Premium Supply and demand
Demand Analysis : Demand refers to the quantity of a commodity that customers are willing to buy at a given price over a specified period of time. Law of Demand states that quantity demanded varies inversely with price of the commodity‚ that means‚ people will buy more at lower price and buy less at higher price‚ other factors remaining same. Elasticity of Demand : Elasticity of Demand for a commodity is the measure or degree of change in the quantity demanded in response to a given price
Premium Supply and demand Price elasticity of demand Price elasticity of supply
first social determinant of health and it can be described as the actions that an individual performs that can either promote disease in their lives or protect them from it. Emma’s behaviors throughout her day were very beneficial for her health because they protected her from disease. Actions like drinking filtered water‚ eating nutritional food‚ and exercising will prove to be very beneficial in the future for Emma’s health. One very important thing when it comes to this social determinant of health
Premium Disease Epidemiology Health