50% share? 2. Describe buyer behavior of tradesmen. 2. Analyze the competitive situation 3.Choose the action the action plan on page 10 3. XM case Case Discussion Question 1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer
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ELASTIC DEMAND Demand is elastic when the percentage change in the quantity demanded is greater than the percentage change in the price‚ i.e. when: Percentage change in the quantity demanded > 1 Percentage change in the price Example A fall in the price of cotton in Antigua and Barbuda from $20 to $18 causes the quantity demanded to increase from units to 150 units In the figure above‚ the price range $20 to $18‚ demand is elastic. Percentage change in the quantity
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of XM Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High price to manufacture radio system
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers
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Dropbox Assignment #2 An elastic demand is a demand that if the price changes the quantity that is demanded changes quite a bit‚ and an inelastic demand is no matter the price there will still be a demand for it (Economics‚ 2017). Generally‚ an elastic demand is a type of good that is more of a want rather a need‚ and an inelastic demand would be something that would be along the lines of a necessity. To figure out the elasticity a person would use the equation: (% change in quantity/% change in
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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Justin Kaufman-2056713 Lecturer- Stephen Chandler Corporate Finance Merger Report Sirius XM inc. Table Of Contents 1. Coversheet 2. Table of contents 3. Introduction 4. History Of The Industry/History Of the Companies 5. History Of The Companies 6. History Of The Companies 7. Type Of Merger/Reasons for merger 8. Reasons for merger 9. Shareholder Reaction/Finance 10.Regulation Authority/ Wider Reactions 11.Success/Failure Of Merger 12.Conclusion 13
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