MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of Amul. • Understand the market demand. • buyer-consumer relationship strategy followed by the company • Insight of the working trend of Amul • Analyzing Supply Chain System of Amul. • To provide any suggestions in the improvising of the current system and contribute in making the same executable Understanding Distribution • Amul has setup or hired 12 manufacturing
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(3) there is discrimination against them in other areas of the city. Rents paid are a very high percent of peoples’ incomes. (a) Would the demand for apartments in this area be relatively inelastic or relatively elastic? State why. (b) Would the supply of apartments in this area be relatively inelastic or relatively elastic? State why. 1 (c) Draw the demand and supply curves as you have described them‚ showing the initial equilibrium price and quantity. Label carefully. (d) Now assume the government
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DETERMINANTS OF DEMAND The determinants of individual demand of a particular good‚ service or commodity refer to all the factors that determine the quantity demanded of an individual or household for the particular commodity. 1) INCOME Income is one of the factors that affect the demand for a given product. Normally‚ we expect that as one’s income rises (falls)‚ the demand for a product will rise (fall). Because we normally expect this to be true‚ a good for which this statement
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QUESTION 1 a) Seasonal demand can be consumer interest in purchasing particular products only during a specific period within the calendar year. For example‚ Christmas trees‚ most fruits‚ school books and uniforms‚ TVs‚ cards and tourism sector among others are subject to seasonal demand. There are certain problems that are associated with this kind of seasonal demand they include; Over stocking is one of the problems of this kind of demand. Seasonal demand poses problems for businesses because
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The law of supply and demand describes how prices will vary based on the balance between the supply of a product and the demand for that product (Wikipedia‚ 2005). If there is a balance between the supply‚ (the availability of the product)‚ and the demand‚ (how much product the consumers want)‚ then the price for the product would be considered good. If there is an imbalance‚ the price will change. According to Adam Smith‚ the invisible hand is a self-adjusting force in the market that corrects
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volume of products efficiently to consumers. Market competition creates pressure to develop and release new or innovative products‚ which shorten the shelf life of products (Xiao‚ Jin‚ Chen‚ Shi‚ Xie‚ 2010). Shortened shelf life and increased demand presents a problem for supply chain managers. First‚ the timeline for production to market products is shortened (Eroglu‚ Williams & Waller‚ 2011). Second‚ market replenishment frequencies are increased (Hussian & Drake‚ 2011). Third‚ low-demand product
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Determinants of Demand The concept of Determinants of Demand has coined from the Economics. The financial section of the world is the transient one. With the change of situation‚ it also changes its phase. Based on this‚ the curve of Demand changes its position in the Demand Graph. By seeing the curve lines in the graph‚ economists can determine the present demand background in the financial arena. Starting from unlocking the demands of a country’s financial background to any particular firm’s demand‚ everything
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completely empty. What would change if seats were sold at the lowest prices? Highest prices? Variable prices? When tickets are placed at the lowest prices‚ the law of demand states there would be an increase in ticket sales to the game. The revenue would therefore be higher. If the prices were placed at the highest prices‚ the demand would be elastic and very few people would be willing to pay for the tickets. They may not be as willing to pay for them because of their budget limitations and their
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out” is a more permanent item to the company. The way they forecast items now could use some improvement for example their own employee Barbara Hamaluk said “We really ought to have an intermediate level of forecasts at the Demand Center level‚ reconcile item forecasts with Demand Center forecasts‚ and the latter with book forecast.” That statement right there shows that even the buyers in the company know there is some improvement to be made. The way they currently forecast for “new” and “never
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how they act. Once that research is completed‚ it can be used to determine how to market your product. Questionnaires and focus group discussion surveys are some of the instruments for market research. There are some important things to be considered: Market information Through Market information one can know the prices of the different commodities in the market‚ as well as the supply and demand situation. Information about the markets can be obtained from different sources‚ varieties
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