EXECUTIVE SUMMARY In this research the researcher has put an effort to understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other desired behavioural responses of the firm‘s
Premium Marketing Sales
New Delhi: The father of ’white revolution’ Dr Verghese Kurien‚ who transformed India from a milk-deficient country to the world’s largest milk producer and the founder of Amul‚ passed away on Sunday. An icon of the sorts of modern India‚ the utterly butterly deliciously witty‚ Amul Girl‚ an integral part of the Amul campaign turned 50 this year. The girl‚ wearing a polka-dot frock‚ famous for poking fun at national events and personalities‚ first made an appearance in 1967. All present-day news-makers
Premium Milk
AMul Type : Cooperative Founded: 1946 Headquarters: Anand‚ India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for
Premium Milk Dairy product Butter
Manpower Planning & Productivity: HR Forecasting- HR Demand & HR Supply 1. Strategic manpower Planning: p. 51 Strategic manpower planning is a dynamic‚ proactive‚ ongoing process of systematically attracting‚ identifying‚ developing‚ mentoring‚ and retaining employees to support current and future organizational goals. Successful SMP needs--- Must be a team approach not a single act Must have support of senior management Must have line management ownership Be involved in the process with
Premium Forecasting Human resources Human resource management
census source contains records of all historic US economic data. Search by data federal and state government. FRED Economic research contains data on Gross GDP‚ consumer price index‚ Federal Recovery Programs and BEA Statistics‚ Gross domestic products and etc. Bureau of Economics Analysis (BEA) has data Nationally‚ International‚ Regional and also by industry. This National Association of Federal Credit Unions supplies information on state and regional economic issues through Federal Reserve
Premium Keynesian economics Great Depression Macroeconomics
SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK ‚ BUTTER‚ CHEESE‚ GHEE‚ CHOCOLATE‚ ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) SUBMITTED BY: Garima Tyagi ROLL NO -9052576 BBA-VI SEM INSTITUTE OF MANAGEMENT & RESEARCH GHAZIABAD “Hard Work: The power that pulls everything successfully” No task
Premium Milk
Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India‚ dairy plants have different systems of milk marketing‚ namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized. And‚ the marketing of milk and milk products in India is dominated by the unorganized sector‚ which handles about 86% of total milk production‚ while the organized sector handles only about 14 % of the
Free Milk Dairy
(CADBURY) PACKING Cadbury SA’s chocolate products’ marketing seems to be an ongoing SA case study of well-thought-out‚ responsive and flexible labelling and packaging. Although any changes in Cadbury chocolate products are invariably backed by TV advertising such as smaller companies cannot afford‚ those smaller companies could still emulate Cadbury on its flexible approach to packaging. Consider some of the packaging changes in Cadbury chocolate products recently. Cadbury has completely turned
Premium Chocolate Confectionery Cadbury plc
Amul has a minuscule market share in the Indian Chocolate Market space. Cadbury and Nestle remain to be strong and Amul is being elbowed out by constantly growing foreign brands. Indian Chocolate Industry however continues to be robust with an expected CAGR of about 18-20 percent. As far as the position of Amul Chocolates amongst the various SBUs(STRATEGIC BUSINESS UNIT) of Amul Umbrella is concerned‚ Amul Chocolates once again fails to score. Amul chocolates contributed probably half a per cent
Premium Chocolate Marketing Types of chocolate
ANALYSIS OF AMUL & GUJARAT COOPERATIVES OF MILK MARKETING FEDERATION Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (2006-2009) Guided By: Mr. Rakesh Kr. Arora Sr. Lecturer Submitted by: Rashid Ali 1031591706 Rukmini Devi Institute of Advanced Studies (Aff. To Guru Gobind Singh Indraprastha University) 1 CERTIFICATE This is to certify that the project (BBA-159) entitled “Micro Analysis of Amul & Gujarat Cooperative
Premium Milk