What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
Premium Marketing Dimension
microeconomic related topic which prices go up‚ as a result‚ demand will decrease. According to my previous study knowledge‚ I had some ideas about production cost‚ import cost‚ transportation cost and other similar cost by which we can determine the cost and profit. After taking the microeconomic course‚ it seems to me that the scenario is different. Here we need not only production and other similar cost and profit but also supply and demand‚ changing situation‚ income and substitution effect‚ equilibrium
Premium Supply and demand
Elasticity of Demand The Income Elasticity of Demand measures the degree to which consumers respond to a change in their incomes by buying more or less of a particular good. The coefficient of income elasticity of demand is determined with the formula: (% change in quantity demanded) / (% change in income) (McConnell & Brue). Income elasticity of demand is used to see how sensitive the demand for a good is to an income change. The higher the income elasticity‚ the more sensitive demand for a good
Premium Consumer theory Supply and demand Household income in the United States
PRICE ELASTICITY OF DEMAND Price Elasticity of Demand Team Paper University of Phoenix Price elasticity of Demand With the objective of increasing the company ’s revenue‚ we have been tasked by Hyundai Motors to determine if the company should increase or decrease the price of its Sport Utility Vehicle (SUV)‚ Santa Fe. We will use the price elasticity of demand concept to determine what actions should be taken. Additionally‚ we will determine the impact on demand for the Santa Fe if
Premium Supply and demand Price elasticity of demand Consumer theory
Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8
Premium Marketing Management Camera
Supply and Demand Scenario In the global economical scenario the factors governing the supply‚ demand and even manufacturing location are driven by global factors. The opportunity cost is governed by customer demand in global locations. Proximity to the end user is a key factor in selecting the location of manufacturing facilities or distribution network. This is more important in products where the transportation cost is significant and business is serving a specific customer base. In case
Premium Printed circuit board Supply and demand Economics
We have a certain commodity‚ `pure Malaysia Laptop’‚ whose market we are going to analyze. Assume that exogenous (external) forces are equal in magnitude‚ while supply–demand curves are unitary elastic. Given a certain event/scenario‚ (a) analyze the curve/s affected‚ shifts or movements and the direction‚ and (b) effect to equilibrium price (P*) and equilibrium quantity (Q*) Scenario 1 a. Prices of optical drives suddenly increase The production cost has increased so the supply
Premium Supply and demand
Forecasting demand and inventory management using Bayesian time series T.A. Spedding University of Greenwich‚ Chatham Maritime‚ Kent‚ UK K.K. Chan Nanyang Technological University‚ Singapore Batch production‚ Demand‚ Forecasting‚ Inventory management‚ Bayesian statistics‚ Time series Keywords Introduction A typical scenario in a manufacturing company in Singapore is one in which all the strategic decisions‚ including forecasting of future demand‚ are provided by an overseas office. The
Premium Time series Regression analysis Forecasting
Demand and Supply I Learning Objective:- Demand • Explain the concepts of demand • Explain the law of demand • Distinguish between movement along and shift of the demand curve • Analyse the effects of changes in the price & the non-price determinants of demand INTRODUCTION Supply and demand are the two words that economists use most often. INTRODUCTION MARKETS • Buyers determine demand. • Sellers determine supply. Demand • Demand:- quantity which people are willing and able to buy at
Premium Supply and demand
the study of macroeconomics‚ takes a broader approach such as the nations’ economy or the GDP. Nevertheless‚ both micro- and macroeconomics provide fundamental tools when studying the economy. This paper will discuss the examples of the supply and demand curves as they were presented in the simulation. In addition‚ factors affecting these curves such as changes in population‚ government‚ employment‚ and trend all take part in shifting these curves causing pricing or rental rates to increase and decrease
Premium Supply and demand