BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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on the importance of forecasting. The presentation would be done along the following lines. * THE MEANING OF FORECASTING * STEPS USED TO DEVELOP A FORECASTING SYSTEM * QUALITATIVE FORECASTING * QUANTITATIVE FORECASTING * BENEFITS OF FORECASTING THE MEANING OF FORECASTING A planning tool that helps management in its attempts to cope with the uncertainty of the future‚ relying mainly on data from the past and present and analysis of trends. Forecasting entails the use of
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FORECASTING IN QUANTITATIVE ANALYSIS I am highly honoured to give a presentation on forecasting. You are all welcome. Every organisation’s success depends on how well it is able to forecast. We will look at the meaning of forecast‚ the steps‚ qualitative and quantitative forecasting and finally the benefits. The Meaning Of Forecasting Forecasting is a process of predicting or estimating the future based on past and present data. Forecasting provides information about the potential future events
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brands ranking in 2008. The same brand value company has raised PepsiCo as an example during the recession: “Amazon‚ Pepsi‚ Audi‚ Panasonic‚ and Campbell’s have all prospered during a challenging year for marketing executives.” PepsiCo’s most famous brands are all very famous and successful. Thanks to this notoriety‚ PepsiCo’s annual sales reach $35 billion. • Popularity of brands Pepsi has a wide range of brands. These brands are more famous than the Coca Cola Company’s ones. For example: people
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Qualitative Forecasting Approaches Qualitative forecasting methods are based primarily on human judgement. Quantitative forecasting methods are based primarily on the mathematical modelling of historical data. Here we provide a brief overview of the most important qualitative forecasting approaches. In many environments the time horizon is closely linked to the type of forecasting method used. Longer term and higher level forecasting will often require qualitative forecasting techniques. Such techniques
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process. The main objective of the study is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola‚ that is mainly in the three places in Srikakulam district i.e. Srikakulam‚ Narasannapeta‚ and Amadalavalasa .Consulting almost all the outlets in these three areas‚ which are selling the soft drinks with a structured questionnaire‚ has done the study. The data has been collected and analyzed and interpreted by the help of the graphical representation
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Forecasting "Best Practices" "Effective demand planning and sales forecasting across the supply chain can bring a host of benefits. Specifically‚ it can help improve labor productivity‚ reduce head count‚ cut inventories‚ and speed up production flows‚ and increase revenues and profits. -Edward J. Marien To find the "best practices" for forecasting‚ our team researched many cases of forecasting success‚ and found five companies with a common theme. Rayovac‚ the Coca-Cola Bottling Company
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Resumen del libro Bien hecho! por Ken Blanchard Whale done! :: ¡Bien hecho! The power of positive relationships El poder de las relaciones interpersonales positivas SUMARIO ¿Qué relación puede existir entre motivar a los demás a través de la retroalimentación positiva‚ una idea que el autor desarrolla mediante una analogía entre la esencia del comportamiento humano y la de las ballenas asesinas del Sea World. (El nombre del libro Whale Done! conjuga la palabra whale‚ ballena‚ con la alusión fonética
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Forecasting Assignment Forecasting as a Process‚ not a Hunch Generally speaking‚ managers are faced with decision situations in which they should obtain complete and perfect information and eliminate uncertainty‚ however evaluating data rationally and logically is the toughest part of the decision-making process and that is where forecasting comes into play. The process of utilizing business forecasting is critical to a company’s production or operations department regardless of whether a
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selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy
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