MANAGEMENT 6 : FORECASTING TECHNIQUES Dr. Ravi Mahendra Gor Associate Dean ICFAI Business School ICFAI HOuse‚ Nr. GNFC INFO Tower S. G. Road Bodakdev Ahmedabad-380054 Ph.: 079-26858632 (O); 079-26464029 (R); 09825323243 (M) E-mail: ravigor@hotmail.com Contents Introduction Some applications of forecasting Defining forecasting General steps in the forecasting process Qualitative techniques in forecasting Time series methods The Naive Methods Simple Moving Average Method Weighted Moving Average
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QUALITATIVE FORECASTING METHODS Qualitative forecasting methods are based on educated opinions of appropriate persons 1. Delphi method: forecast is developed by a panel of experts who anonymously answer a series of questions; responses are fed back to panel members who then may change their original responses a- very time consuming and expensive b- new groupware makes this process much more feasible 2. Market research: panels‚ questionnaires‚ test markets‚ surveys‚ etc. 3. Product life-cycle
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the least useful sales forecasting model to use when sales are increasing? Select one: Trend adjusted exponential smoothing Weighted moving average Naïve Exponential smoothing ? Simple mean x Which of the following forecasting methods is most likely to be implemented to change an existing quantitative forecast to account for a new competitor in the marketplace? Select one: Gamma method Executive opinion Market research Naïve method Delphi method In looking at seasonal
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TABLE OF CONTENTS I. Forecasting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 A. Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 B. Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 C. Importance of Forecasting. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1. Product Life Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
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WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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Technological Forecasting by Jack R. Meredith and Samuel J. Mantel‚ Jr. University of Cincinnati Forecasting is hard‚ particularly of the future. [Anonymous] Forecasting is like trying to drive a car blindfolded and following directions given by a person who is looking out the back window. [Anonymous] Technology is the application of science or art. All projects rest on a technological base. They are concerned with using science and art to accomplish some goals.
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leading to Colgate Max Fresh’s success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF’s adaptation strategies in China and Mexico. From a global CMF perspective‚ what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide
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Int. J. Production Economics 70 (2001) 163}174 Forecasting practices of Canadian "rms: Survey results and comparisons Robert D. Klassen ‚ Benito E. Flores * Richard Ivey School of Business‚ University of Western Ontario‚ London‚ Ont.‚ Canada N6A 3K7 Lowry Mays School of Business‚ Texas A&M University‚ College Station‚ TX 77843-4217‚ USA Received 20 March 2000; accepted 4 May 2000 Abstract A survey of forecasting practices was carried out to provide a better understanding of Canadian business
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Chapter 7 FORECASTING QUESTIONS & ANSWERS Q7.1 Accurate company sales and profit forecasting requires careful consideration of firm-specific and broader influences. Discuss some of the microeconomic and macroeconomic factors a firm must consider in its own sales and profit forecasting. Q7.1 ANSWER The better a company can assess future demand‚ the better it can plan its resources. Every corporation is exposed to three types of factors influencing demand: company‚ competitive and
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