Analysis of Forecasting on Supply Chain Background: A supply chain is a network that performs functions from supplier’s supplier to customer’s customer. It encompasses all the process involved in delivering the final product to the final consumer. Supply chain is filled with various uncertainties such as demand‚ process‚ and supply. Inventories are often used to protect the chain from these uncertainties. The higher the variations the more the losses and every company needs to minimize
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Prediction or forecasting is a common phenomenon for which all human beings are always eager to know. The pre-knowledge about unknown and uncertain future prepare them to cope up in an efficient way. Since the dawn of civilization‚ this desire has been satisfied by priests‚ astrologers‚ fortune tellers‚ etc. In the present scenario‚ the necessity of predicting future is fulfilled in ample ways. There are several forecasting methods available from simplest to some of the most complicated; from judgmental
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http://www.studymode.com/subjects/determinants-of-demand-of-fmcg-products-in-india-page1.html http://www.slideshare.net/hemanthcrpatna/a-marketing-project-report-on-nestle-vs-cadbury http://studygalaxy.com/ordinaryview2.php?rep=149 http://www.nestle.in/ Abstract The major aim of this project is to understand the nature of demand and supply of Fast Moving Consumer Goods (FMCG) in India. The point of focus is on Nestle India and its market demand and nature of elasticity is studied in detail.
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CHAPTER 2A DEMAND ANALYSIS 1. Introduction: • Demand for goods and services constitutes one side of the product market ; supply of goods and services forms the other. • If there is no demand for a good‚ there is no need to produce that good. • If the demand for a good exceeds its supply‚ there may be need to expand production. • Production generally takes time and so one has to know the likely demand for a relevant product at a future data to
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Marketing Only Entire Site Over the past 2 years‚ McKinsey has completed more than 1‚000 projects across key marketing and sales disciplines‚ spanning a wide range of industries including consumer packaged goods‚ financial services‚ high tech‚ industrial‚ retailing‚ telecommunications‚ and pharmaceuticals. The McKinsey Marketing & Sales Practice is engaged in work that covers a wide variety of issues for a broad range of companies. We have provided examples
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What is Forecasting? Meaning Forecasting is a process of predicting or estimating the future based on past and present data. Forecasting provides information about the potential future events and their consequences for the organisation. It may not reduce the complications and uncertainty of the future. However‚ it increases the confidence of the management to make important decisions. Forecasting is the basis of premising. Forecasting uses many statistical techniques. Therefore‚ it is also called
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PROJECT REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products
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This act of making such prediction is therefore‚ called forecasting. Forecasts are never finished‚ they are needed continuously and as the time passes‚ their accuracy and their impact on actual performance are meas So it looks like that forecast in itself‚ is not too complicated‚ it becomes complicated once the word ?good? is attached to it. Thus‚ the forecast has to be well thought and planned so it can be called good or adequate forecasting. In order to prepare a forecast‚ one should first identify
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Figure 1 below. Figure 1 The total subscriber base as at June 2013 stood at 671.13 million. Figure 2 below shows the major GSM operator wise number of subscribers as at June 2013. Figure 2 In our project we have attempted to forecast the demand of mobile subscriptions in North India in the Month of December 2013 by use of the following models: Logistics Curve Gompertz Curve Bass Model Logistics Curve: A logistic function or logistic curve is a common sigmoid function‚ given its
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Supply Chain Management of FMCG industry Group A2 Akshaya M Rajee-MBA10003 Eldho M Abraham –MBA10025 Lijo Jose-MBA10047 Ramya S-MBA10069 Sreeram C-MBA10093 3/9/2011 INTRODUCTION A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that
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