POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Document for Public Consultation Republic of the Philippines OFFICE OF THE PRESIDENT COMMISSION ON HIGHER EDUCATION CHED MEMORANDUM ORDER (CMO) No. ___ Series of 2009 SUBJECT: POLICIES AND STANDARDS FOR BACHELOR OF SCIENCE IN NURSING (BSN) PROGRAM In accordance with pertinent provisions of Republic Act (RA) No. 7722‚ otherwise known as the Higher Education Act of 1994 and pursuant to Commission en Banc Resolution No. __ dated March __‚ 2009 and for the purpose of rationalizing Nursing
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Chapter 14 Audit of the Sales and Collection Cycle Key objectives: 1. Identify the accounts and classes of transactions in the sales and collection cycle. 2. Describe the business functions and related documents and records in the sales and collection cycle. 3. Understand internal control and design appropriate tests of controls and substantive tests of transactions for sales. 4. Understanding the accounting and controls for sales returns and allowances. 5. Understand internal
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14 Living Story=>HISTORY The development of Georgetown has attracted many tourists flocking here to scan the place. However‚ the increased new openings of shop lots have given the town a new lease of life in addition to its tonnes of heritage buildings. By chance Wu Han Ren‚ Ru Zhi Xing and Lee Wu Xin talked about the town and what was missing from it. That brought 14 Living Story back to life‚ to showcase the day-to-day living of Old Georgetown. Since Ru and Lee have been working in Shanghai
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Analysis of Beethoven’s String Quartet No.14 in C Sharp Major (1st and 2nd Movements) Beethoven‚ String Quartet No. 14 in C-Sharp Minor First Movement: Adagio‚ Ma Non Troppo E Molto Espressivo (Not too Slow and Very Expressive) Second Movement: Allegro Molto Vivace (Fast‚ Very Lively) The opening movement is characterized by a fugue; the melody was introduced and then taken up by the other strings to create an interwoven effortless piece of art. The texture is very similar to Bach’s fugues in
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CASE 14 NIKE‚ INC.: COST OF CAPITAL Cost of capital denotes the opportunity cost of using capital for a particular investment as oppose to the alternative investment which has similar systematic risk. It is extremely important since it is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis‚ or in assessing the value of an asset. WACC (weighted average cost of capital) is the proportional average of each category of capital inside a firm (common
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Hoang Thi Thanh Ha - 13200154 Case 14-3 Coconut Telegraph 1. Is Coconut’s February 1‚ 2012‚ arrangement with Buffett within the scope of ASC 985-605? ASC 985 -605 Software — Revenue Recognition “provides guidance on when revenue should be recognized and in what amounts for licensing‚ selling‚ leasing‚ or otherwise marketing computer software.” It defines “ Software arrangements range from those that provide a license for a single software product to those that‚ in addition to the delivery of
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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Literary Analysis of 10-14: Lines ten through fourteen resolve the conflict of the poem. The speaker wants to be steadfast and unchanging like the star‚ but as humans‚ our lives here on earth are not eternal and are anything but steadfast. He desires a steadfast and eternal love and realizes that that will not happen here on earth. In line 10 and line 11 he uses the words "for ever" and in line 14 he uses the word "ever" in order to express the theme of the poem‚ grappling with eternity and love
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Multi Disciplinary Edu Global Quest (Quarterly)‚ Volume 2‚ Issue 3 #7‚ July 2013 A JOURNEY TOWARDS IMPLEMENTING DIRECTIVE PRINCIPLES OF STATE POLICY AN ANALYSIS OF LANDMARK CASES Bhupal Bhattacharya B.com (H)‚ LL.M.‚ PGDCA Lecturer in Law‚ Law College Durgapur‚ Mob. 09564368001; bhupalbhattacharya@gmail.com Bineet Kedia B.Com‚ LL.M.‚ UGC-NET Lecturer in Law ‚ Amity University‚ Jaipur‚ Rajasthan‚ Mob. 09587132477; bineetkedia@gmail.com ABSTRACT: Directive Principles are essential in the governance
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