Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat
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Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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Balance Scorecard To Evaluate Performance Submitted by saifulhafez on January 6‚ 2010 • Category: Business and Economics • Words: 2706 | Pages: 11 • Views: 344 • Report this Essay 1.0 Introduction This assignment will discuss on how balanced scorecard is used to evaluate the performance of a company in particular a business unit. Prior to evaluate the company’s performance‚ I will first explain the term balanced scorecard and also the rationale of the objectives chosen for each perspective
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Assignment First Page Student ID number(s): | 30855399 | Student Name(s): | Jin Wang | Module Name: | Operations and Process Management | Module Tutor: | Professor Mike Pidd and Dr. Jerry Busby | Essay/Project Title | Operation Strategies of Low-Cost Airlines and the Fight Back of Established Airlines | Word Count: | 1‚823 | Assignment Due Date: | 17 December‚ 2012 | By submitting this coursework for assessment‚ I/We acknowledge the following: Academic Integrity
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Case Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air
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Courage Today‚ he has fulfilled all three of his childhood dreams and he attributed this to dreaming big and having the courage to pursue his dreams. Despite having no prior experience in the airline industry‚ he still went ahead to acquire an airline. With regards venturing into an industry he had no prior experience in‚ Tony Fernandes said‚ "It really was a little bit of stick your finger in the air and hope for the best.” [3] It is evident that Tony Fernandes was not a man who was afraid
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SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
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approach to business. Together with our associate companies‚ Air Asia X‚ Thai Air Asia‚ Indonesia Air Asia‚ Philippines Air Asia and Japan Air Asia. Focusing on the low-cost‚ long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports‚ without complex code-sharing and other legacy overheads that weigh
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AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
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603-87 .com F an sia 4333 0 Sep @aira 6400 603-8660 rrelations sto Tel: : inve -mail E AirAsia Berhad (284669-W) www.airasia.com eams m Dr ality fro o Re t al Annu rt Repo 2012 ur ders O n ou F entous another mom lstars for yet of what “Thank you Al nor are proud Tony and Co 11 years; and ar! Me‚ Aziz‚ ye e last hieved over th me AirAsia has ac be more to co ‚ that there will in yourselves u can be sure yo ep believing xt 10 years
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