strategy is generic by appealing to a mass-market and is segmented by appealing to the psychographic segmentation. By using the internet and social networking sites to connect with customers‚ they can keep customers informed on all events and specials currently being offered. This is an example of mass-market generic marketing strategy. This is also a segmented marketing strategy appealing to the psychographic segmentation of youth customers by utilizing social networking sites to lure customers
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into different geographical units‚ such as nations‚ regions‚ states‚ counties‚ cities‚ neighborhoods‚ population density (urban‚ suburban‚ rural)‚ climate Demographic: Dividing the market into segments based on variables such as age‚ life-cycle stage‚ gender‚ income‚ occupation‚ education‚ religion‚ ethnicity‚ and generation Psychographic: Dividing a market into different segments based on social class‚ lifestyle‚ or personality characteristics. Behavioral: Dividing a market into segments based
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action moviegoers are mainly in the age rang of 18 – 34. The gender of action fans consists in a larger percentage of male. The female percentage grows each year. Another demographical aspect is that most college graduates are moviegoers. The demographics are of larger families. Most moviegoers consist of professional or managerial positions for employment. Another demographical aspect is that avid moviegoers are more social awareness. The geographical area consists higher in the urban and suburban
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research geographic‚ demographic‚ psychographic‚ and behavioral segmentations on the island. By researching geographic segmentation‚ the company may figure out their market reach and understand difference of the region. By using geographic segmentation‚ you can also see what foods are more attainable than others. What fish are popular around the area? What is considered a delicacy on the islands? Where are the nearest crops and livestock? Are they local? Detail into demographic segmentation can help
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Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic‚ geographic‚ psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target‚ Powerade‚ Red Bull
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Introduction Lanka Backpacking is a started‚ small scale partnership among a few numbers of friends where the head office will be located in the capital city of Sri Lanka‚ Colombo. This is a service oriented business relating to wilderness and backpacking. Locals as well as tourists can select a suitable package offered by the business and enjoy the wilderness beauty and ‘mellow to extreme’ wilderness activities offered by the package. Sri Lanka is a tropical country and is also an island. According
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unique mix of all four segmentation techniques‚ namely geographic‚ demographic‚ psychographic‚ and behavioural segmentation. Geographically‚ ELLE segments their market nationally‚ distributing different issues in different countries to account for the variation in fashion sense and consumer behaviour. In fact‚ it is currently the largest fashion magazine‚ with 39 international editions in 60 countries. With respect to demographics‚ ELLE’s readers are composed of 90% females and the median age of all
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A production concept is the oldest of the concepts in business. Business concerned itself primarily with production‚ manufacturing‚ and efficiency issues. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency‚ low costs‚ and mass distribution. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries
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information types interact to achieve their goal and gain profit from the effective way. Descriptive Data Descriptive Data * Demographic * Lifestyle * psychographic Descriptive Data refer to the customer itself which can be an individual such as students‚ a household and so on. In this descriptive data included the demographic‚ lifestyle and psychographic data because all of these three types describe about the customer itself. This is very important so that organization know their
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advertising in Canada. This is further broken down into the following sub-objectives: 1. To determine the demographics and psychographics of QR Code users in Canada. 2. How QR Codes are changing the advertising industry. 3. To examine the potential problems that QR Codes pose to the Canadian market. A further analysis of the sub-objectives: 1. To determine the demographics and psychographics of QR Code users in Canada. DARREN!! -_- 2. How QR Codes are changing the advertising industry. This
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