marketing plan will be covering the target market for the M.A.C Bronzing Powder in “Refined Golden”. A target market is who the company specifically advertises its brands or products to. Demographic‚ geographic‚ psychographic‚ and behavioral segmentations must be analyzed when considering the target market. Demographic Segmentation The primary target market of the M.A.C Bronzing Powder in “Refined Golden” is young women. “The line targeted young‚ socially conscious‚ politically liberal women
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certain geographic regions. b) Demographic segmentation which assumes that customers differ according to certain personal variables such as age‚ gender‚ marital status‚ race‚ religion‚ family‚ size‚ occupation‚ income or education. The demographic information helps marketers to identify a profile of the typical customer to be found in each segment‚ which will guide them in what marketing strategy to use to reach the segment in question. c) Psychographic segmentation which involves the breaking
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Segments and Targets – Part 2 Market Segmentation Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion‚ ethnics‚ generation‚ and nationality It is the most popular segmentation method‚ because consumer needs‚ wants‚ and usage often vary closely with demographic variables‚ and they are easier to measure than other types of variables. Market
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incline them to have similar product needs. It allows the companies to provide better demand satisfaction. Moreover‚ consumer markets can be characterized by geographic‚ demographic‚ psychographic and behavioralistic. My case brand Coca-Cola is one of the most successful firms in terms of market segmentation. When we look at demographic segmentation of the company‚ Coke Zero can be a good exemplification. After the company research that Light Cola was regarded as ‘girly’ and ‘feminine’ by male customers
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Business Report EXECUTIVE SUMMARY Taronga Zoo is acknowledged as one of the world’s leading Zoological Parks. This report is for the Board of Directors of ABC in relation to the corporate sponsorship of Taronga Zoo Conservation Society Australia‚ and will provide an analysis of the zoo’s marketing plan. It will also evaluate the marketing potential of the proposed sponsorship for ABC. 1. SITUATIONAL ANALYSIS 1.1 MARKET ANALYSIS Taronga Zoo is classified as a place of entertainment‚ and
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VESPANOMICS UNIT TWO CASE Richard Coate GB534 Consumer Behavior Unit 2 Assignment Dr. Rita J. Gunzelman Kaplan University July 8‚ 2015 Vespanomics Unit Two Case Due to Vespa’s failure to meet U.S. federal emission standards the company was banned from sales in the U.S. This exit from the market under adverse conditions hurt the image of the company and its brand. When the company improved its product enough to re-enter the U.S. market in 2000 it had to create a marketing campaign aimed at repairing
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Chapter 8: Identifying Market Segments and Targets GENERAL CONCEPT QUESTIONS Multiple Choice 1. In ________ marketing‚ the seller engages in the mass production‚ mass distribution‚ and mass promotion of one product for all buyers. a. group b. mass c. general d. segmented e. differentiated Answer: b Page: 226 Difficulty: Medium AACSB: Analytic Skills 2. The argument for ________ marketing is that it creates the largest potential market‚ which leads
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Costa coffee 3 Understanding customers’ needs and wants: 4 Communicating effectively with customers’: 5 Keeping ahead of compitition: 5 Utilizing new technology: 6 Base of segmenting a market: 7 Geographical segmentation: 7 Demographic Segmentation 7 Psychographic Segmentation 8 Benefits sought Segmentation 8 Costa coffee’s market segmentation for a target market 8 Daily consumers: 8 Grown up or adult: 8 Students: 8 Professionals: 9 Occasionally consumers: 9 Married couples: 9 Lovers:
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(1) Most appropriate market segmentation for Harbour hotel to segment their customers would be a hybrid from geographic‚ demographic‚ psychographic and usage situation factors. Feature of geographic segmentation is the market which is divided by location. People who live in the same area usually have similar needs and preferences. As for Harbour hotel‚ it is a neat 3-stars hotel located in Mongkok which is the heart of the shopping area in Hong Kong. People in China and several South East Asia
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following variables and yielded the target segment for our product as follows Geographic Segmentation: Region: Islamabad Density: Blue Area and F-10 Markaz Demographic Segmentation: Age: 30+ Gender: Female Income: Rs: 60000-100000/month Family Life Cycle: Married‚ with children Social Class: Upper Middles‚ Lower Uppers and Upper classes Psychographic Segmentation: Personality: Decent‚ Tasteful‚ and Ambitious Behavioral Segmentation: Occasions: Marriages‚ Newly Constructed Houses Benefits: Comfort and
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