Case Paper McDonald’s/Burger King Analysis Sunny Kumar Overview McDonald’s and Burger King have competed as the top two fast food chains in the nation since the middle of the twentieth century. Both of these companies established a strategy built around delivering food at a fast pace and in a consistent quality. The cases at hand revolve around one McDonald’s and one Burger King‚ both located in Hillybourne‚ so as to provide a level backdrop to compare the two restaurants in more depth
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FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR Cultural Culture is one of the most fundamental of determinant of a person’s wants‚ needs and behaviour (determined mainly by countries- wants‚ needs and behaviour of a Japanese differs greatly from an American) Sub-culture consists of smaller cultures within cultures. It provide a specific identification and socialisation for its members. Sub-cultures includes nationalities‚ religions‚ racial groups‚ etc. (The Silver market differs greatly from the
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Burger King and Its Advertising Campaigns Burger King is a reliable burger company which has had its ups and downs. In 1974‚ it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King’s idea was to have the customer have their burger done their way rather than a standard burger. In the early 80’s Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 "Battle of the burgers" and "Aren’t you hungry for
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and action sports gear for skaters‚ snowboarders and surfers‚ skateboarders and motocross racers. Zumiez corporate offices are in Everett‚ Washington‚ but there are currently 400 stores open in 37 states (zumiez.com‚ 2011). Looking at the demographic factors used in marketing Zumiez products‚ the stores products cater to men and women mostly between the ages of 12 and 24 who engage in the action sports lifestyle (zumiex.com‚ 2011). From a psychographic perspective‚ or psychological perspective of
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Work ethics and ethical behavior To understand what is the work ethics and what is meant by ethical behavior and what are the factors influencing the ethical behavior‚ we need to know the meaning of some key words. Ethics is a philosophical term derived from the Greek word "ethos" meaning character or custom and can be defined as the code of moral principles that sets standards of bad or good or wrong or right in one’s conduct. Work ethics can be defined as carrying out one’s business in a morally
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Asset pricing is considered efficient if the asset price reflects all available market information to the extent no informed trader can outperform the market and / or the uninformed trader. This study examined the extent to which some "information factors" or market indices affect the stock price. A model defined by Al-Tamimi (2007) was used to regress the variables (stock prices‚ earnings per share‚ gross domestic product‚ lending interest rate and foreign exchange rate) after testing for multicollinarity
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CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND Community policing is a policing strategy and philosophy based on the notion that community interaction and support can help control crime and reduce fear‚ with community members helping to identify suspects‚ detain offenders‚ bring problems to the attention of police‚ or otherwise target the social problems which give rise to a crime problem in the first place. Community policing is a philosophy that promotes organizational strategies that support the
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SWOT Analysis for Burger King & Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Horton’s revenue 0.08 4 0.32 Tim Horton’s same-store sales growth 0.09 4 0.36 Tim Horton’s market shares in Canada (70% baked goods‚ 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Horton’s brand image 0.09 4 0.36 Burger King’s brand recognition 0.04 3 0.12 Tim Horton’s healthier options 0.07 3 0.21 Burger King’s tax savings of 8.5% (moving headquarters
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What Factors Affect Chemical Equilibrium? Introduction: In investigation 14‚ “What Factors Affect Chemical Equilibrium?”‚ the purpose was to find out which reagents caused a change in the chemical equilibrium. A deep red color was formed when Iron Nitrate [Fe(NO3)3 (aq)] was mixed with water and Ammonium Thiocyanate [NH4NCS (aq)]. The product of these two reactants was Iron Thiocyanate(FeNCS). After different trials of mixing the given reagents
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1.0 Introduction In today’s competitive environment organizations thrive and survive on their human resources. Values‚ attitudes‚ perceptions and behavior‚ which form these resources‚ influence employee performance. It is a key factor in realizing organizational and individual goals that in turn greatly depends on individual’s self-motivation and job satisfaction. 1.1 What is job satisfaction? Job satisfaction is one’s attitude towards his job (positive or negative)
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