Toyota Implements New Marketing Strategies to Restore Consumer Trust and Overhaul the Company’s Image Webster University Abstract This paper explores the various marketing strategies undertaken by Japanese automaker‚ Toyota Motor Corporation to restore consumer trust and overhaul the company’s image in response to a 10 million worldwide vehicle recall in 2010. The recalled vehicles were the result of an influx of acceleration-related accidents for which Toyota faced hundreds of
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Toyota Motor Corporation 1. Brief description Toyota Motor Corporationis the largest Japanese automobile manufacturer as well as one of the largest automobile companies in the world. It was initially established in 1933 as a part of the Toyoda Automatic Loom Works‚ Ltd. Later in 1937‚ it was named as the Toyota Motor Co. Ltd. Toyota established many related companies or business units‚ some of which are Toyota Machines Work Ltd. and Toyota Auto Body Ltd. In 1982 such business units were incorporated
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The Toyota automobile company as it began‚ specialized in making cars‚ but now also forms a leading pioneer in bus‚ trucks‚ robot manufacturer‚ truck‚ auto and financial service providers. The Toyota logo is a simple one‚ derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of. The Toyota logo‚ much like the company itself‚ is recognized as a paramount in the world of automobiles. The logo speaks of simplicity
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Current Ethical Issue in Business Toyota Ethical Issue Charlie Badell‚ Dawn Vinaguerra‚ Dotlyn Robertson‚ Farida Biobaku‚ Peter Daunoy HCS 350 July 18‚ 2011 John Muench‚ MSM Current Ethical Issue in Business Ethics are moral principles of knowing right and wrong. All human action comes under the ethics of right or wrong. In the corporate world‚ ethics may be known as moral business principles. As defined by Crystal (2010)‚ “Business ethics is the behavior
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Toyota Motor Corporation Table of Contents Table of Contents ii 1. Introduction 1 1.1. History 2 2. Financial Information 3 2.1. Financial Analysis 3 3. Mergers and Acquisitions 4 4. Competition and Foreign Interests 5 5. Future Expectations 5 6. Conclusion 6 References 7 1. Introduction Toyota‚ which is known as Toyota Motor Corporation is one of the most exciting names in the automobile industry today. Toyota is one of the most competitive companies globally and has
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M. Rahim Ejaz Learn How to Conduct Business Ethically What is the importance of business ethics? Business ethics reflect the behavior of a business firm with rest of the world. The dealing of a business house with its consumers‚ rivals‚ associated firms and every other body defines its business ethics to be good or bad. The history has many instances‚ where renowned business brands lost their reputation and were fined for following undesirable business manners. These ethics can help a business
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Toyota Case Study: Toyota has manufactured their own core values of service stemming from ongoing communication about their demands and campaigning the idea of building a long-term relationship with the customer and not just a short sale. Toyota also focuses on the customer as the ultimate driving force of all operations. They cover a significant range of people and their needs‚ tailoring all of their vehicles from trucks to hybrids for the specific buyer. The Prius is a hybrid vehicle‚ which most
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Company Name Toyota Motor Corporation Head Office Toyota‚ Aichi‚ Japan Established 1933 by Kiichiro Toyoda Chairman Fujio Cho President Katsuaki Watanabe Revenue USD$173 Billion (2005) Total Number of Employees 285‚977 (March 2006) Subsidiaries Toyota Financial Services‚ Daihatsu Motor Co.‚ Ltd.‚ Hino Motors‚ Ltd.‚ DENSO‚ Toyota Industries Industry Automobile manufacturing‚ Financial services‚ Biotechnology Products Toyota‚ Lexus and Scion Slogan Toyota Moving Forward
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Also during the Super bowl 2012 Toyota really promoted themselves with a huge contest giveaway. The prize was a brand new Toyota Camry for the winner and a friend of their choice. This prize was a value of $53‚000. Contestants had to download a free app on their mobile and follow instructions or else visit the website and do the same. This was excellent because over 114 million viewers were watching the super bowl 2012. ( http://www.guardian.co.uk/media/2012/feb/07/super-bowl-2012-tv-ratings-record
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TOYOTA CODE OF CONDUCT March‚ 2006 Guiding Principles at Toyota 1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our
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