Discipline(s): Two including cover page. Marketing CONSUMER / BUYER BEHAVIOUR [MK 206 & MK 203 & MK 289] PLEASE ANSWER THREE OF THE FOLLOWING QUESTIONS 1. What is meant by perception? (20 marks) Give a detailed description of the factors a marketer must take into account when devising a campaign to get the attention of consumers. (80 marks) 2. Discuss the nature of situational influence on consumer buying behaviour. (100 marks) Explain any two of the following concepts and discuss
Premium Cognition Elaboration likelihood model Psychology
Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
Premium Southwest Airlines Airline
Field Research Project Changing Trends in Customer Relationship Management in the Airline Industry Project Proposal Anand Jumani MGB12IBWM031 Nikunj Karnani MGB12GLM013 Prachir Verma MGB12IBWM044 Under the guidance
Premium Scientific method Airline Airlines
Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
Premium Airline Southwest Airlines Delta Air Lines
Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline by its parent company-
Premium Qantas Strategic management Airline
The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
Premium Strategic management Airline Customer service
UK constitution COMMON LAW Laws not passed by parliament (traditional laws) - Monarchy - 2012 Changed that it does not have to be the eldest son that takes the crown but eldest child regardless - Sovereignty - Royal Prerogative: the formal powers of the crown. - Traditional Rights and Freedoms: everything is permitted if it is not prohibited. STATUE OF LAW Laws passed by parliament that affect the political system • Made by Parliament. • Primary Legislation/Acts of Parliament.
Premium Law United Kingdom Constitution
Next UK is the second largest UK retailer by sales value with 536 UK stores and an average of 278‚000 transactions per day. Like other market leaders‚ Next also took steps towards sustainability without facing any significant challenges in the way. Changes like reduced packaging‚ less waste to landfills‚ improved vehicle and store efficiency have proven effective as their direct carbon footprint has reduced by 3% from 2010 to 2011. However‚ they have not been able to achieve same success with their
Premium Ecological footprint Sustainability Sustainable development
7. Introduce the firm: a. who is the firm? Iberia Airlines i. whom does it serve? In 1944‚ the civil Aviation Conference was held in Chacigo‚ where fifty two states siged an International Convention that established the basic principles for the functioning of the air market: each country could negotiate bilateral agreements with other countries in order to regulate the market conditions that would govern air traffic. Before the 1980’s‚ the planning system used was basically “ point to point”
Premium Airline Low-cost carrier Southwest Airlines
Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972‚ court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless‚ Dallas-based SWA achieved 40 consecutive years of profitability and an
Premium Airline Southwest Airlines Low-cost carrier