Running head: DEMOGRAPHIC FACTORS RESEARCH Demographic Factors Research University of Phoenix MMPBL 560 Managing in a Cross-Cultural Environment October 19‚ 2009 Organizations around the world are experiencing the effects of cultural and global diversity. Kellogg‚ Starbucks‚ McDonald’s‚ and Arbor are four companies introduced in this paper. They have been researched in order to identify how each company is affected by demographic factors‚ how these factors are managed‚ and what systems
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network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola‚ 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates. The main demographic at work at Coca-Cola Company is that “the company continuously wins in the marketplace because of the pride‚ passion and dedication their employees bring to the business of quenching the world’s thirst” (Coca Cola‚ 2009). The company is often said
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Environmental Factors Antonio Presley University of Phoenix August 31‚ 2009 Abstract Every organization has rules‚ regulations‚ and guidelines that help govern the conduct of the employees‚ global and domestic marketing decisions‚ and environmental factors. PepsiCo‚ success can be affected by an internal or external environment analysis. An internal or external environment analysis is an analysis of the target market for a company’s goods or services that can provide understanding of environmental
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School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
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5450 September 16‚ 2012 Organizational Commitment ii Abstract A great deal of research has gone into determining which types of employees are more committed to their employers. The objective of this paper is to assess the demographic factors that influence organizational commitment and work habits. Specifically‚ this paper will focus on organizational and occupational commitment within the context of employee education. Based on the literature reviewed‚ the primary theme of this
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IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite-
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and action sports gear for skaters‚ snowboarders and surfers‚ skateboarders and motocross racers. Zumiez corporate offices are in Everett‚ Washington‚ but there are currently 400 stores open in 37 states (zumiez.com‚ 2011). Looking at the demographic factors used in marketing Zumiez products‚ the stores products cater to men and women mostly between the ages of 12 and 24 who engage in the action sports lifestyle (zumiex.com‚ 2011). From a psychographic perspective‚ or psychological perspective of
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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