http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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Issue/Problem Identification This case study shows the difficulties multinational corporations face when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the
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Project On “A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS” Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42
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CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their
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Environmental Factors The Coca-Cola Company was established in 1886 in the United States. Today‚ the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. These factors vary by location and can include culture‚ customs‚ and even legal matters. The Coca-Cola Company has been able to successfully examine these factors and create marketing
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The Indian mobile phone industry is considered to be the largest and fastest growing telecommunication niche in the world after China. Although China beats India in the number of mobile telephone connections‚ it will not be long before the statistics are reversed owing to whopping growth rate (estimated at over 8 million new connections a month). Based on weekly statistics‚ the number of mobile connections sold in India is higher than anywhere else in the world. Mobile call tariffs in India are among
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Scranton‚ Pennsylvania has a very diverse population full of many different ethnic cultures. There are a variety of sites around the Scranton area that are particularly important to certain ethnic groups‚ the Campus Mosque at the University of Scranton being one of them. This location holds a high importance to the ever-growing Muslim population of Scranton. The Campus Mosque is a house‚ found on Taylor Avenue in Scranton‚ which was renovated into a mosque in 2007. Originally in 1996 the University
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Political factors Political risk‚ for examples the Gulf war and terrorism somehow damaging passenger confidence‚ particularly in the US. Presence of political support and lobbying for major EU/US aerospace businesses Support of EU aircraft manufacturer for Rolls-Royce Subsidies by EU government US tax breaks for Rolls-Royce Carbon emissions under the Kyoto protocol is targets for reduction by EU‚ creating pressures for reduced impact of air travel Policy formation for example Open Skies liberalisation
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Environmental Factors Heidi Wallen HSM/220 March 21‚ 2013 Environmental Factors The four external environmental factors are: economic factors‚ sociological factors‚ technological factors‚ and political and professional factors. The six internal factors are: organizational purpose‚ mission‚ and philosophy‚ Organizational planning‚ Organizational operations‚ Human resources‚ Technological resources‚ financial resources. Economic
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