and action sports gear for skaters‚ snowboarders and surfers‚ skateboarders and motocross racers. Zumiez corporate offices are in Everett‚ Washington‚ but there are currently 400 stores open in 37 states (zumiez.com‚ 2011). Looking at the demographic factors used in marketing Zumiez products‚ the stores products cater to men and women mostly between the ages of 12 and 24 who engage in the action sports lifestyle (zumiex.com‚ 2011). From a psychographic perspective‚ or psychological perspective of
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Woolworths Limited (“Woolworths”) is a public company with product ranging from food‚ petrol‚ liquor‚ general merchandise‚ home improvement to hotels and gambling. Being a huge and diversified conglomerate‚ Woolworths is ranked the number 2 company in Australia. It owned one of the Australian largest chains of supermarket retail. Since its inception in 1924‚ Woolworths currently has 3‚182 stores across all its brands and serving averagely 21 million customers every week. Woolworths undertakes corporate
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Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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hotel‚ gaming and entertainment operations (data analysis‚ 2007). HR position (employees) 180‚000 employees across 3‚000 stores. Other related factors Key macro environmental factors General economic condition - Global Legislation and regulation ACC‚ TPA‚ FIRB. monitors and regulates the industry Population demographics (geographic distribution‚ urbanization) Societal values Technology Developments in technology have provided advantages in lowering costs and improving
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Introduction Woolworths is the largest supermarket chain in Australia‚ and Coles is the main competitor of Woolworths. As Australian supermarket is in the growth stage in product life cycle‚ Woolworths Supermarket has to evaluate new strategy to maintain its marketing leadership position‚ such as improve its logical and costumer service efficiency by technology and innovation development. Woolworths has kept the leader position in Australia for more than 80 years‚ so it has a famous brand recognition
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INTRODUCTION Various investment options available in India: • Savings Bank Account The first banking product used by people‚ it offers low interest‚ making them only marginally better than safe deposit lockers. • Money Market Funds (also known as liquid funds) It offers better returns than savings account without compromising on the terms of liquidity. These liquid funds are a specialized form of mutual funds invested in extremely short-term fixed income instruments. Unlike most mutual funds
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Summary: Population Demographics The world is having a demographic shift that will restructure societies‚ economies and markets in the future. According to United Nations forecasts‚ the world population will either stabilize or peak around 2050 (Rob Norton‚ 2010). For the past centuries‚ the population was at an ever-accelerating rate. However the population will stop increasing because of decreasing birth rates as nations advance economically. The world’s population‚ especially in developed countries
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DEMOGRAPHIC AND SOCIO-ECONOMIC FACTORS ASSOCIATED WITH ACADEMIC PERFORMANCE Jigme Singye ‚ Rattu School of Social Science‚ Sherubtse College‚ Kanglung‚ Bhutan jpyangchen@gmail.com ABSTRACT This paper intends to study the demographic and socio-economic factors associated with the academic performance of students in Sherubtse College. Pri- mary data was collected through a structured ques- tionnaire through multi-sampling procedures and sec- ondary data obtained from exam cell for the
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COVER PAGE MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 |
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MKTG 803 Operations & Supply Management Roy Marcellus – 40828360 SHOPPING LIST: ← Executive Summary ← Market Outlook o Australian Economy o FMCG Outlook o Woolworths & their competitor ← Woolworths competitive advantage o Product o Customer Intimacy and Retention o Online Presence o Bigger Network ← Appendix ← Reference List EXECUTIVE SUMMARY If we compare
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