MARKETING OF BANKING SERVICES IN RURAL AREAS Banks today are operating in a highly competitive and rapidly changing environment. In the changing economic scenario‚ a professional approach to business development is essential and the survival of a banking institution depends on its ability to take up challenges coming up in the environment. Developing business through marketing of bank’s services is one of the crucial areas which need attention of the bankers to ensure profitable survival. MARKETING
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With over 23 million persons‚ Australia has become the 52nd most populous country in the world. Population Demographics and its diversity have played a key role in shaping the very foundations of today’s culture. This can be seen through the transparencies of our local communities and the different profiles that co-exist within. This critical review will examine the population demographics of the Fairfield City Council. Through a number of sources including; (Fairfield a history of the District
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Highlight the benefits that you can give To achieve this‚ you first have to do some research about the services that your competitors can offer. After this‚ you should then identify your USP‚ or unique selling point‚ which is the feature that you‚ and no one else‚ have. Once you have identified this‚ you can now inform your target market about the advantages that you have over your rivals. Doing so will make it easier for your clients to choose to transact with your firm instead with others. Develop
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DISTRIBUTION IN BANKING BUSINESS Distribution in financial services marketing is concerned with how the service is delivered to the customer‚ making sure that it is available in a place‚ at a time and in a format that is appropriate and convenient for the customer. In a growing number of countries‚ the expansion of the financial services sector has been accompanied by a significant blurring of lines between different institutional types with‚ for instance‚ retail banks offering insurance products
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Singapore Airlines is one of the key players globally within the airline industry. It has employed a set of core strategies which seek to combine excellent customer service with high rates of profitability. Using the SWOT analysis tool defined by Jobber (2001) it is a useful task to look at SIA’s competitive strengths that contribute to increasing shareholders value. As mentioned above the high quality of its customer service is one of the strengths of SIA and its brand image of ‘Singapore Girl’
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Customer Relationship Management in Banking with a case on HSBC A Project Report presented to Dr. Shweta Dixit Faculty Member Narsee Monjee Institute of Management Studies Mumbai on March 21‚ 2007 in Partial fulfillment of the academic requirements for the Part Time MBA Programme by Mr. Kapil Bhatia (03) Preface The service industry has always been of vital component of all economies. It has become more so these days. From
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BANKING SERVICES IN INDIA I. HISTORY OF BANKING IN INDIA There are three different phases in the history of banking in India. 1) Pre-Nationalization Era. 2) Nationalization Stage. 3) Post Liberalization Era. 1) Pre-Nationalization Era: In India the business of banking and credit was practices even in very early times. The remittance of money through Hundies‚ an indigenous credit instrument‚ was very popular. The hundies were issued by bankers known as Shroffs‚ Sahukars
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INTERNATIONAL BANKING UNIVERSITY OF MUMBAI MASTERS OF COMMERCE (BANKING AND FINANCE) SEMESTER I 2012-13 SUBMITTED BY SARMISTHA SASMAL PROJECT GUIDE PROF. DR. TUKARAM B. GADWE SYDENHAM COLLEGE OF COMMERCE & ECONOMICS ‘B’ ROAD‚ CHURCHGATE‚ MUMBAI- 400 020 |DECLARATION | I‚ Miss. Sarmistha Sasmal‚ the student of M.Com (Banking & Finance)(Semester-I)
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Types of Cheque Crossing/ Types Of Cross Cheque: General crossing Special crossing Restrictive crossing General Crossing: A cheque is said to be crossed generally when it bears across its face any of the following: Two transverse(cross) parallel lines. Two transverse parallel lines with the word “And Company” or “And Co”. Two transverse parallel lines with any abbreviation of the word “& Company”. Two transverse parallel lines with the words “Not Negotiable”. Two transverse parallel lines
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gathered and studied for a demographic overview of a population depends on the party utilizing the information. Advertising relies heavily on demography‚ since service and goods providers need specific information to reach the maximum number of potential customers in their target audience. Similarly‚ education relies on demography to help gather information to provide necessary governmental and local assistance. An example of large-scale demography is the collection of demographic information for an entire
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