案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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What are the management‚ organization‚ and technology factors that have contributed to the success of both Wal-Mart and Amazon? First of all‚ convenience and ease of use of both companies’ services made them successful. Regarding Amazon‚ large selection is the most essential point. Publisher relations‚ wholesale relations‚ and unlimited virtual shelf space is crucial. Supportive factors that contributed to Amazon’s success; • High Performance Service ‚ great customer service‚ superior service
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References: http://www.statisticbrain.com/wal-mart-company-statistics/ http://www.breitbart.com/Big-Government/2013/07/12/D-C-Snubs-Hundreds-of-Wal-Mart-Jobs-With-Living-Wage-Law http://www.mercurynews.com/business/ci_24919024/government-charges-wal-mart-labor-violations http://en.wikipedia.org/wiki/Walmart http://finance.townhall.com/columnists/politicalcalculations/2013/09/29/what-is-your-us-income-percentile-ranking-n1712430/page/full
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1. Name the three sectors of the supply chain. On what occasions could certain sections of the primary sector operate as retailers? The supply chain consists of three sectors: o Primary sector(provides raw materials) o Secondary sector(using raw materials for the manufacturing or construction of products) o Tertiary sector-service sector-(provides service for the customer) Normally we expect tertiary sector to work as retails but there could be exceptions sometimes
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Introduction Walmart is the largest retail store in the US. It has over 3‚ 700 stores countrywide and many others internationally. Despite these positive results‚ there is a need for injection of new ideas in order to ensure that the retail giant sustains its position as a market leader. The essay seeks to examine its marketing strategies in the present and possible strategies to ensure future growth. (MSNBC‚ 2007b) Walmart Strategic business goals and objectives Walmart has always aimed at increasing
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The New Age of Walmart Walmart’s meteoric rise is one of the great super global powers beginning in probably one of the most unlikely settings‚ the farmlands of Bentonville‚ Arkansas‚ a low-wage region of America. During the formative stages‚ some useful strategies were employed that started this super store on the right track to the extraordinary success it is today. As explained by author Nelson Lichtenstein of The Retail Revolution: How Walmart Created a Brave New World of Business‚ founder Sam
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plaque" (qtd. in. Corporate Social Responsibility). As hundreds of billions of dollars are gained at the expense of ethical crimes‚ it becomes increasingly obvious that these tycoons put the weight of their bottom line before everything else. Wal-Mart Stores
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the pasture and the barns. I’m happy because the sun is shining down and I have my horses. The horses are red‚ bay‚ buckskin. and white/grey. I can ride like the wind. I am able to jump over ditches. Being outside is truly my happy place. 3. Wal-Mart on Black Friday will be chaotic place. People
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Wal-Mart competitive advantage 6. To what extent is WM’s competitive advantage sustainable? * At the time discount stores were located within large towns‚ WM’s strategy was to put good-sized stores into little one-horse towns that everyone else was ignoring. * WM alternative was to build their own distribution centers so that they could buy in volume at attractive prices and store the merchandise. * WM earn the trust of their customers every day by providing a broad assortment of
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Nastashia Hall Professor Derek Tellier Composition 1 September 29‚ 2014 Wal-Mart Walmart faces a lot of decisions and challenges about deciding things like wages‚ benefits‚ and working conditions but my feelings are that Walmart should have better wages‚ benefits‚ and working conditions for their associates. Some of the decisions they need to make are what a fair wage to pay would be. Another would be what kinds of benefits to give to associates and to what associates. They would also have to decide
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