computers while working‚ such as professionals in the field of fine arts. This includes students and business people from 18 to 35 years old who are creative‚ fast-paced work environment. Market Demographics Apple profiles its customers for its geographic‚ demographic‚ psychographic‚ and behavior. Geographic Apple serves its main markets in countries that include the United States of America‚ Europe‚ and Japan. The company’s headquarters is located in Cupertino‚ California and it also has various
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Question 1 Division of marketing for Kit Kat – chocolate bar‚ into geographic ‚ demographic‚ psychographic and behavioural segmentation. Geographic segmentation The market is broadly divided into Urban (cities and towns) and Rural (villages). Kit Kat caters the high urban need by making products available that too with a variety with the help of which the rural crowd can be kept attracted. Rural needs are also kept in mind and there is nothing even required for Kit Kat to make an effort to attract
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market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused in all cities of Malaysia‚ and the destiny is urban area but the climate is not specific. 2. Demographic Segmentation
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target market. “Approaches to subdivision of a market or population into segments with defined similar characteristics. Five major segmentation strategies are (1) behavior segmentation‚ (2) benefit segmentation‚ (3) demographic segmentation‚ (4) geographic segmentation‚ and (5) psychographic segmentation” ("segmentation strategies‚" 2014). Market segmentation within the industry Through its long-term marketing approach‚ Continental has become well-known as one of the leading sponsors in specialized football
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as a smaller chain where people could buy coffee in a nice comfortable environment. Starbucks located in Seattle there was some spectrum variables of this geographic location. The company deciding to move was a strategic decision. It did have to consider the full spectrum of segmentation variables. Considering the difference in the geographic location and the people in the different locations needs‚ and wants had to be considered. The first move was to Pike Place‚ California. Behavior variables was
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needs and desires using media channels and other touch-points that best allow to reach them. Methods for segmenting consumer markets Geographic segmentation (where) Marketers may segment according to geographic criteria—nations‚ states‚ regions‚ countries‚ cities‚ neighborhoods‚ or postal codes. or area. Psychographic segmentation (who) Psychographic segmentation divides consumers according to their lifestyles‚ personality‚ values and social class. Behavioral segmentation (how) Behavioral
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Topic 4: Segmentation‚ Targeting & Positioning LEARNING OUTCOMES: Upon completing this topic students should be able to: a) To examine the specific nature of segmentation‚ targeting and positioning. b) Demonstrate an understanding of the inter-related processes of segmentation‚ targeting and positioning c) Relate STP theory to real life marketing situations ************************************************************************************ RECOMMENDED READING: Cavallaro‚ M.‚ (2008)
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understand the needs of customers who are alike based on geographic‚ demographic‚ psychographic‚ geodemographic‚ benefits‚ and behavioral factors. The geographic segmentation divides customers in groups determined by where they live. Demographic segmentation divides customers in groups based on age‚ gender‚ income‚ and education. Demographic segmentation is probably the best type of segmentation to use because consumers are easiest to reach. Psychographic views how customers actually view themselves.
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choosing the correct audience for your product 3. What sources do marketers use to find data for their research? They study data generated by government research 4. From pages 44 – 48‚ list and write notes on the 4 ways markets are segmented. Demographics- refers to statistics that describe a population in terms of personal characteristics disposable income- is the money left
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a broad consumer market. When undertaking market segmentation‚ BMW does research on the geographic‚ demographic‚ behavioral‚ socioeconomic‚ as well as beneficial attributes of the society so as to help the company target the market in more effective manner. The demographics of consumers with potential to purchase a BMW product are often men and women aged between 30-50 years. Behaviorally‚ these demographics of people usually would have formed a successful image in the mind prior to purchasing a
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