Mission statement: We’ve Got Technology Covered! Demographics: Statistics that describe a population in terms of personal characteristics. Otterbox deals with demographics in various ways‚ primarily with colors and designs on their cases. They have black‚ a sort of universal color but they also have colors like pink and designs like camouflage. Otterbox really has something for everybody and that’s why they are so successful. Psychographics: Statistics that involve the studies of consumers based
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Nature of business Rank in the industry & 2012 sales Popular brands marketed in the Philippines Target Market Demographic All ages male or female ‚ social class AB and upper C single or married. Geographic Psychographic Behavioral Anytime and anywhere ‚ nonstop call and texts. Demographic Geographic Psychographic Behavioral Demographic Geographic Psychographic Behavioral Positioning Product Strategies Features Style Design Package sizes Variants Labeling Product
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variables which included geographic‚ demographic‚ psychographic and behavioral. Geographic segmentation deals with geographic criteria which includes regions and location issues. GM used geographic segmentation such as the United States of America and the market size that was looking at passenger cars. Demographic segmentation such as age‚ income‚ family size and the type of generation that was buying cars were used by GM. Third segmentation variable that GM used was psychographic‚ that deals with lifestyle
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finding out where are the international visitors form US‚ Europe and Chine are exactly coming from. Segmentation start with a list of all the potential customers which then need to be further analysed and broken up in smaller segments (via Geographic‚ Demographic and other segmentations). Once you are happy with the detail of your analysis and the segments are starting to get too small to be worth pursuing then you make the selection. Once that is done you start to look at the characteristics of the
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environments? Remote environment Operating environment Business environment Industry environment 5. This term refers to descriptive characteristics that can be used to differentiate groups of present or potential customers. Geographics Psychographics Demographics Buyer behaviors 6. This term refers to the relationships among human beings and other living things and the air‚ soil‚ and water that supports them. Ecology Eco-efficiency Society Going green 7. This group is considered
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diverse customer needs by identifying homogenous market segments (Dibb & Simkin‚ 2010). In this essay‚ I will analyse Mount Franklin major market segment follow by the major segmentation variables-geographic‚ demographic‚ psychographic‚ and behavioural segmentation (Kotler‚ Keller & Burton‚ 2009). ‘Geographic segmentation calls for dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities‚ or neighborhoods’ (Kotler‚ Keller & Burton‚ 2009‚p213). Coca-cola
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analysing four types of segmentation which need to be identified (Alan & Tracy‚ 2002). These types include Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Inner city Outer suburbs Demographic Female 20-45 year old Student‚ office worker and housewives Middle class Average income Educated Urban‚ Brisbane Health conscious Gym Family Psychographic Social class (Middle class) Lifestyle (self-expression) Follow trends Behaviour Brand-loyalty
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1. Starbucks laid down its Market Segmentation in the following ways: a. Geographic Segmentation: Starbucks primarily laid down its segmentation in order to spread its outlets around various parts around America. It was not only targeting to settle its bases all over the country‚ but basically planning to be easily accessible‚ which is why it was also placed enormously in the same zone. b. Demographic Segmentation: Age= 24- 44 yrs. Gender= Predominantly Female Income= Comparatively
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segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city size‚ density and climate. Demographic Segmentation is based on variables such as age‚ sex‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion and nationality. Psychographic Segmentation is based on variables such as socioeconomic status‚ values‚ attitudes
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Intro to Marketing 10/1/13 Darden Case Analysis 1. Using the full spectrum of segmentation variables‚ describe how Darden segments and targets the sit-down dining market. The types of segmentation include geographic‚ demographic‚ psychographic‚ and behavioral segmentation. For geographic segmentation‚ Darden has all of its Longhorn Steakhouse restaurants in the eastern half of the United States but they are trying to expand to the west coast. This is a great idea because out west is an untapped
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