ANALYSIS NAME :- ARCHANA MANI ROLL NO :- 03 CLASS :- MMS 2008-10 DIVISION :- A NO. 1. 2. CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING ADVERTISING DISTRIBUTION
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for southindian people and palak paneer ‚aloo matar for northindian people .Ananda bazaar patrika has news channel for different region like ABPNEWS for north‚ABP MAAGA‚ABP ANANDA. Demographic segmentation -: Demographic segmentation is the method of dividing markets on the basis of demographic variables. AGE- TITAN Zoop for kids between 5-17‚ fast track for 18-30‚ Titan Karisma for 40 and above Gender - Product is divided on the basis of gender Male | Female | Fair &lovely
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Cadbury PROJECT Marketing Cadbury Cadbury Dairy Milk Chocolate Submitted By : Submitted To: Acknowledgment First of all I acknowledge the blessing of my Allah in helping me in my efforts; I would like to thank all of other helping hands who were with me to make this this project possible. I am also thankful to my senior friend Waseem Cheema MBA 4th who helps me to complete
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PROJECT B: MARKETING PLAN INSTRUCTIONS: 1. The groups are required to prepare a "Marketing Plan" in the prescribed format i.e. Using this format will produce a 30 to 40 page plan. 2. The report should have the relevant material under the following headings: Executive Summary- talk about the macro environment (economy‚ legal‚ sociocultural etc.) Market Analysis- Define market in general and for your chosen product/company Successful businesses and products are built on a thorough
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promotion of single serve tea. Dr. Pepper Snapple Group (DPS) continues to express Snapple’s sovereign essence by enduring the realization of a challenging marketing approach. 2. Where did Quaker go wrong? What could it have done differently? Is Cadbury in danger of making the same mistakes as Quaker did? Despite perplexing determinations‚ Quaker made the mistake of responding to the reduced market for New Age beverages by promoting new advertising and tactics (334). Causing sales to decline
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performance. Social‚ Technological‚ Economic and Political are the four factors. This strategical tool helps the profitability of the company. Factors Social: The social factor helps a company to understand the ethical‚ cultural beliefs‚ demographics‚ lifestyles and education. These changes influence the growth of the company. Technological: The change in the technological factors can change the company’s competitive area. Environmental‚ ecological ways. New strategies and products and the
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Pg 6-7 5. TREND IN CADBURY Pg 8 6. CONCLUSION Pg 10 Introduction In this report the history of Cadbury company that its origin‚ location‚ its management structure‚ products of company are listed. Cadbury as the name suggest is a brand in itself. The Cadbury comes to origin in 1824 in Birmingham where john Cadbury opened a grocers shop in
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evaluates the marketing strategies that are common in the UK mass market chocolate industry by focusing on four brands: Cadbury‚ Galaxy‚ Kit Kat and Maltesers EXECUTIVE SUMMARY This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury‚ Galaxy‚ Kit Kat‚ and Maltesers. The UK mass-marker chocolate confectionary market is the biggest in the European Union
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an ingredient such as sugar was to rise drastically‚ so will the cost of the chocolate bar therefore changing the buyer’s perspective on the product class. Social‚ Demographic Trends: Although chocolate bars are thought to have been more enjoyed by a younger consumer‚ crispy crunch has always focused towards older demographics. This is shown through their mature packaging commercials. Healthier Living: Consumers are now watching what they eat‚ and want to avoid products that contain ingredients
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Osteoporosis treatment and prevention 7. High Blood pressure (Doctorsolve online Accessed 14 July 2012) Segmentation * Low salt and fat cheddar Using the health benefits it is likely that this product should be principally segmented in terms of demographics. Age - the “grey pound” could prove lucrative as the benefits in terms of nutrition‚ cancer prevention‚ bone strength and osteoporosis treatment will be likely to win the mind of this subsection. Gender – the more mature woman is likely
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