AIR NEW ZEALAND Introduction： Air New Zealand is the largest flag carrier in New Zealand‚ which is operating scheduled passenger flights to 26 international and 25 domestic. The airline has been a member of the Star Alliance since 1999. Air New Zealand’s route network focuses on Australia and the South Pacific‚ with long-haul services to East Asia and North America. History: Air New Zealand’s history can be traced back to the Tasman Empire Airways Limited (Tasman Empire Airways Limited - TEAL)
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competencies and deficiencies and core competencies. Key areas of competitive advantageThe VRIO analysis from the appendix suggests Air NZ (Air New Zealand) have only one resource that will provide them with sustainable competitive advantage and is a distinctive competency‚ this is the intangible resource of Air NZ being the national flag carrier of New Zealand along with their relationship with the government. Other resources which have been identified as having competitive parity include Technology
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not just for ourselves‚ but to pass on to future generations. In achieving this‚ many have been done by every country leader. The New Zealand government for example‚ has set standards so that everyone in New Zealand country has clean air to breathe‚ clean water to drink and clean land to live on. The standard known as “national environmental standards” ‚ it covers air quality standard; sources of human drinking water standard; telecommunications facilities; and electricity transmission. These standards
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focuses on the success story of Air New Zealand‚ which has been awarded twice as “Airline of the year” by the ATW in 2010 and 2012. The question is: What are the success factors of Air New Zealand and how can the airline stay competitive? In order to answer this problem statement‚ we will have a closer look at the strategy of Air NZ and at its competitive advantage towards competitors such as Qantas‚ Pacific Blue or JetStar. Afterwards‚ it will be pointed out‚ what Air NZ will and should do in order
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Introduction Air New Zealand Limited was incorporated in 1940 registered in New Zealand‚ initially founded as Tasman Empire Airways Limited. Air New Zealand is a government owned airline based in Auckland; the exterior design of the aircraft carries the national flag. It provides air passengers international and domestic transport services to 48 destinations. Focus cities include Wellington International Airport‚ Christchurch International Airport‚ and Los Angeles International Airport. “Air New Zealand
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E M ONITORING GIVES Air New Zealand a clear view of online customer experience Air New Zealand is an international and domestic airline group which provides air passenger and cargo transport services within New Zealand‚ as well as to and from Australia‚ the South West Pacific‚ Asia‚ North America and the United Kingdom. Air New Zealand strives to be number one in every market they serve and customers’ airline of choice when traveling to‚ from and within New Zealand. In their home market‚ the
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settlement period for Accounts receivable to know more about a source to pay short-term liabilities. For Air New Zealand‚ we apply ratios as following: Current ratio Currnet ratio= Currnet AssetsCurrent Liabilities | 2008 | 2009 | 2010 | Current ratio (times) | 1.25 | 1.29 | 1.05 | Normally‚ the higher current ratio‚ the more liquid the company is considered to be. In the case of Air New Zealand‚ it was just only higher a little than 1.0. Meanwhile‚ although the ratio slightly increased from 2008
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Recruitment a. Outline the stages in the recruitment process. 1. Determine the recruitment responsibilities & objectives The first stage is to determine the objectives of recruitment. With having an accurate goal‚ then we can set the right direction to make correct recruitment. For example‚ we need to recruit 20 cabin crews for this case. Due to achieving these objectives‚ we are not allowed to recruit more than 20 people for this position. 2. Review the person specifications This step requires
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Identifying the Mega and Task Environments within Air New Zealand and Fonterra Lizzie Smith 1104382 BMGT 101 July 2012 Contents Contents............................................................................................................................ 2 1 Introduction................................................................................................................... 3 2 Air New Zealand’s Task Environment ..........................................................
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program for Air New Zealand Introduction Air New Zealand is the biggest airline operation within New Zealand‚ and offers a fantastic airline service around the world. Our airline offer first class‚ business class and economy class to all customers. However‚ we plan to increase brand awareness‚ market share‚ sales and profit in the future‚ thus we want to launch the loyalty program to increase the number of loyal customers. This report includes loyalty program‚ customers’ demographic‚ CLV‚ wallet
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