Title: Most Important Changes and Trends for marketers in the behaviour of consumers for the 2013‚ in the way consumers make decisions‚ purchase‚ consume and dispose of different products and services. Word Count: 1562 words including in-text citation. | TREND | Cited in: (number of sources) | What topic the trends cover | 1 | Mass media is no longer effective for mass media - digitalisation | 9 | Digitalisation and overall trends in Global markets | 2 | Digital marketing will be continue
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Implications of demographic trends or key lifestyle (increased health consciousness) for business. * Definition: Demographic trends reveal developments and changes in human population. More specifically‚ demographic trends relate to changes in a population’s age‚ gender‚ geographical location‚ marital status‚ educational attainment‚ employment status‚ household income‚ race‚ religion‚ and health. * Implications: * Clearly international trade will continue to grow. The significant improvements
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but there are many other trends that we are forgetting. Youths in China and India tend to follow their own trends. We will discuss China and India by describing the products (goods and services) that interest their youth markets‚ comparing and contrasting the micro- and macro-environmental forces that can influence the marketing strategies for these products‚ and analyzing the marketing strategies of these two countries and compare them with Western-based consumption marketers. It has been projected
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qualitatively different from what it was in 1950. As noted by the Population Reference Bureau‚ “The U.S. is getting bigger‚ older‚ and more diverse.” The objective of this report is to highlight some of the demographic changes that have already occurred since 1950 and to illustrate how these and future trends will reshape the nation in the decades to come through 2050. The Census Bureau projects that the U.S. population will continue to grow‚ to almost 440 million persons by year 2050‚ albeit at a slower
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As society ages‚ demographic trends change and evolve. This can have a significant impact on the workforce around the world. Impacts such as the aging workforce‚ more females entering the workforce and the increase in migrants’ means that organisations are increasingly going to have to work on their equal opportunity policies‚ concentrate on talent management and succession planning. The ageing population means that organisations are going to be required to change how they manage their skilled workforce
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Do Falling Birthrates Pose a Threat to Human Welfare? Do Falling Birthrates Pose a Threat to Human Welfare? When questioning whether or not we are a species in decline‚ one has but to look at two different numbers. One of those numbers is birthrates‚ or the number of live births in a given area. For this paper I will concentrate on the United States primarily to provide a more centralized view. The other number you can look at is the mortality rate‚ or number of deaths in that same area. From
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Are you in a relationship? What are your political views? And where did you go for breakfast this morning? What would once have been details of our lives known only by those we know and trust‚ many of us now willingly display online. From the surveillance entertainment of Big Brother to CCTV and celebrity magazines‚ the boundaries of what is regarded as appropriate to put in the public domain are shifting dramatically. But nothing is challenging our notion of privacy more than social networking
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Implications for Marketers Marketing strategies (Marketing mix elements – price‚ product‚ distribution‚ and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic‚ lifestyles‚ and trends in order to develop marketing programs that appeals to them‚ so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers should always
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Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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protecting intellectual property from being copied for the life of the author‚ plus 70 years • Patents: Grants creator of invention an exclusive monopoly on ideas behind invention for 20 years Contemporary information technologies‚ especially software‚ pose severe challenges to existing intellectual property regimes and‚ therefore‚ create
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