MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more embarrassing situation is Gillette’s foamy shaving cream‚ a natural fit with the razor business. S. C Johnson and Sons Edge Gel have supplanted that brand as the leading seller. These experiences created frustration at Gillette
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History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
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and fish had been found there was a rush of interest in the land. Fishing in Arctic Power The Canadian laundry detergent market is mature‚ very competitive and dominated by three major consumer packaged goods companies‚ one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC’s top-of-the-line ... the Artic has occurred for thousands of years but in recent years man has been fishing the Artic ;in greater numbers and taking more fish. Professional fishermen are taking all kinds
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Foreign Ownership: When Hosts Change the Rules The forces of globalization‚ which have led to more liberal trade regimes‚ new technologies‚ managerial innovations and the creation of new competitive pressures are all exerting a worldwide strong impact. These global developments gave idea to the policy makers of every host country to balance the economic considerations‚ national sovereignty goals and other policy objectives. That is the reason why the governments all over the world are vying
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The following SWOT Analysis ledger is for First in Show Pet Foods Inc.‚ new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food‚ it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales
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----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
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The consumer goods market is a global one and extremely competitive. Giant corporations such as Procter & Gamble‚ Colgate Palmolive‚ Unilever‚ Nestle‚ and The Coca-Cola company are competing on hundreds of products‚ ranging from toothpaste to baby diapers to beverages. To survive‚ these companies must constantly research the markets‚ develop new products‚ and advertise‚ advertise‚ advertise. Market research and advertising budgets can amount to as much as 20 percent of sales‚ thus reducing profits
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Tata motors Tata faces intense competition from local car manufacturer‚ Mahindra & Mahindra Limited (unrated)‚ which has steadily increased its hold over the Indian automobile market. In the passenger vehicle segment (attached Exhibit 1) Mahindra & Mahindra is almost level with Tata at 11.6% market share‚ up from 9.4% in fiscal 2012 and in the commercial vehicle segment (attached Exhibit 2)‚ Mahindra & Mahindra has increased its market share to 18.0% from 11.3% over the same period. In order to
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What two sociological perspectives are most linked to macrosociology? A. symbolic interactionism and functionalism B. functionalism and the conflict perspective C. the conflict perspective and symbolic interactionism D. symbolic interactionism and feminism Question 2 of 25 1.0 Points Which of the following perspectives is most appropriate for a research sociologist to use A. microsociology B. macrosociology C. neither macro nor microsociology
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