UNIT 6: DEMONSTRATE AND UNDERSTANDING OF PRODUCT POSITIONING INTRODUCTION =product offering at heart of marketing effort =starting point of marketing mix = example =good product can result in good marketing mix 1. WHAT IS A PRODUCT =any favourable or unfavourable thing in exchange for money =can be tangible‚ a service‚ or an idea (examples ?) =marketing process for each is the same 2. PRODUCT LEVELS =5 levels = each level adds more customer value =constitutes the customer value
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Demonstrate understanding of customer service. QCUS3-001 1) Describe how their organisations service offer meets customer expectations. In this particular type of industry it is impossible to offer some “service offers” that other companies may be able to offer. We can’t offer big sales‚ buy one get one free and other types of promotions that companies follow. The cost of materials keeps rising and in order to keep competitive we do only sell work at a fair price‚ not like some other
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Theories of Personalities Nicole Morris University of Phoenix PSY/405 Karen Lundstorm March 25‚ 2013 Theories of Personalities Finding a psychologist who has not been influenced Sigmund Freud is almost next to impossible‚ as he is viewed as one founding fathers of the study‚ discipline and science of psychology. By pushing the boundaries of what was expected when it comes to studying the mind and what is considered an acceptable discipline‚ Freud has provided vast amounts of knowledge
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In a broad manner‚ organisational theories can be defined as formal social organisations and their interrelationship with the environment in which they operate. This reading provides insight into the agency and the contingency organisational theories‚ and how management implement these theories into the environment in which their business operates. It also outlines the issues and limitations of these theories‚ using the Coca Cola company as a relevant case study. In addition‚ this essay examines
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UNDERSTANDING ORGANISATIONS: THEORY & PRACTICE Gender and Other Differences Gendering Organisational Theory - Acker 2011 * The links between class and race domination and gender are everywhere e.g. high tech Californian company white man on top and coloured women in production line * There is an intertwining of gender‚ race and class Elements in a Theory of Gendered Organisations Gendered organisations can be described in 4 sets 1. The production of gender division ordinary
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4 Theories of Personality Copyright © 2011‚ 2009‚ 2007‚ 2006 by University of Phoenix. All rights reserved. Course Description What is theory? What is personality? What is your theory of your personality? This course introduces the student to a number of personality theorists‚ their personalities‚ and their views in offering insight in to the question of the self. Psychoanalytic‚ social‚ behavioral‚ traits‚ biological‚ humanistic‚ and cognitive are some of the theories that
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A discussion of the structural‚ information processing‚ and developmental dimensions approaches to the analysis of age/development/life course trends. Developmental psychology‚ as a discipline‚ is currently undergoing a paradigmatic/world view change. Consequently‚ several different theoretical approaches to the study of development and the life course have been proposed and advocated. The three primary approaches currently being debated include the structural‚ information processing/cognitive‚
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College ABC Level 3 Certificate in Counselling Skills Assignment 2 Understanding counselling theory. Unit 2- R/601/7575 Hana Lewis- 144383 ABC 17970-33 Contents Page 3 : Introduction. (157 words) Page 3 : Origins of Person- centred counselling (198 words) Page 4: Key concepts and principles of Person- centred counselling. (288 words) Page 5 : How does Person-centred counselling‚ influence the understanding of the development of concept of self? (245 words) Page 6 : How does person-centred
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What is Organization Theory? theorist /’ Ιər Ιst/ n. a holder or inventor of a theory or theories. theorize/’ ΙəraΙz/ v. intr. (also -ise) evolve or indulge in theories. theorizer n. theory /’ ΙərΙ / n. (pl. -ies) 1 a supposition or system of ideas explaining something‚ esp. one based on general principles independent of the particular things to be explained (opp. HYPOTHESIS) (atomic theory; theory of evolution). 2 a specula- tive (esp. fanciful) view (one of my pet theories). 3 the sphere of
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Cognitive theory approach emphasizes that a person’s behavior depends on the way he or she perceives the social situation or the importance of the social environment as perceived by an individual. A core idea in cognitive perspective is that people tend to spontaneously group and categorize objects which focus on current perceptions rather than on past learning. Cognitive theory is a learning theory of psychology that attempts to explain human behavior by understanding the thought processes. The
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