LETTER OF TRANSMITTAL TO ACCOMPANY REPORT ASSESSMENT GUOGENKAI 38 ST THOMAS WALK #12-02 Singapore 238118 Ggk15820678381@163.com Dimple Chugani PSB Academy 355 Jalan Bukit Ho Swee Singapore 169567 30th May 2013 RE : Discuss The Marketing Strategies Employed By Apple To Maximise Its Profits. How Does Apple Used Effecting Management Techniques To Achieve This Goal. Dear Ms. Chugani‚ Please find enclosed my report
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corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software‚ and personal computers. The Company’s best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes OS X computer‚ and iOS mobile operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and productivity suites (Yahoo Finance
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Samsung 03-12-12 Case Study – Strategic Management Contents 1. What are Samsung’s Business Model and CVP (customer value proposition)? (30 marks) 3 Samsung Business Model – Canvas 3 Key Partners of Samsung 3 Key activities of Samsung 3 Key Resources 3 Cost structure 3 Revenue screams 4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung’s Dynamic Capabilities
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Express your passion. Steve Jobs was passionate about design‚ he absolutely loved his new product‚ and he wore his enthusiasm on his black-mock sleeve. “It looks pretty doggone gorgeous‚” he said with a big smile after showing the iPhone for the first time. Jobs often used words such as “cool‚” “amazing‚” or “gorgeous” because he believed it. Your audience is giving you permission to show enthusiasm. If you’re not excited about your idea‚ nobody else will be. Create a Twitter-friendly headline
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electronic device: Apple iphone It displays the iphone as “bigger than bigger” and makes it seem like the biggest thing on the market. It makes phone seem versatile and like it has only the best technology on the market. By saying that Apple is the pioneer to many smart phones and is always trustable. Yes it gives displays and pictures of the phone and shows every angle of the phone that just makes it look good and on top of all that it seems everyone has an iphone. Internet link
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-Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols‚ differentiate itself -Steve Jobs presentations on stage were a marketing revolution -Survey -iPhone users/ non users; not just college kids -Loyalty -Reflect on ads‚ promotions‚ appearance -Ask them to: -Report details of survey/ nature -Look at survey booklet -Conclusion -What was concluded in your findings/ research? Background: Background:
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Apple makes among the best phones in the world. The iPhone is their flagship product and it outpaces sales among everything they offer. Apple is at the forefront of the newest technology. The iPhone uses the state-of-the-art designs‚ such as touch screens and aluminum casing. The main industrial designer‚ Jonathan Ives‚ is famous for his concept of how it should look‚ function‚ and feel. Ives is a world renowned designer and his input took the iPhone to a completely unseen place that smart phones had
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ten years 12 3.1. Overview 12 3.2. Successful Years: 2000 to 2007 13 3.3 The Fall 14 3.4 Current Status 19 4. The Apple iPhone: A Leader in Innovation 21 4.1. Overview 21 4.2. Entry into the Mobile Phone Market 21 4.3. Segmentation Strategy of Apple iPhone 22 4.4. Features of iPhone 22 4.5.Market of iPhone in 2011 23 4.6. Apple in India 24 4.7.Future of iPhone 27 5. Rise Of G’FIVE 28 5.1 Segmentation Strategy of G’FIVE 31 5.2 Targeting Strategy of G’FIVE 32 5.3. Positioning 32 6
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hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure‚ noting that‚ “The enthusiasm of the Apple faithful may be overdone‚ but Mr. Jobs’s record suggests that
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Nike + iPod User Guide KK Apple Inc. © 2010 Apple Inc. All rights reserved. Apple‚ the Apple logo‚ iPhone‚ iPod‚ iPod nano‚ iPod touch‚ and iTunes are trademarks of Apple Inc.‚ registered in the U.S. and other countries. Shuffle is a trademark of Apple Inc. iTunes Store is a service mark of Apple Inc.‚ registered in the U.S. and other countries. NIKE and the Swoosh Design are trademarks of NIKE‚ Inc. and its affiliates‚ and are used under license. The Nike + iPod Sport Kit is covered by one
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