I Archana. R. Gorur of 5thB.com (h) was working as an intern in Levi’s Strauss India Ltd. (LSIL) for duration of 6 weeks from april 16th to may 31st 2012. I was working in the finance department in the accounts receivables section. i have done the following work in the company * Reconciliation of shortages * Dilution Expenses (Sales support) * Hybrid rent * EOSS * Additional Margin * Fixed Support * Promotional Schemes While doing the reconciliation of
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Fashion is important to us because it’s a means of self-expression but it enables us to say something important to the world about who we are‚ or who we’d like to be. The clothes we wear say thing about who we are whether it’s a lifestyle‚ a religion‚ a profession‚ or an attitude. Fashion has evolved in the past hundred years just as it has over time and as our culture and attitudes change‚ fashion comes along with it. Fashion changes all the time with each decade having its own characteristics
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It was in 1853 when Levi Strauss came from Buttenhiem ‚ Franconia‚ (Kingdom of Bavaria) to San Francisco‚ California to open a west coast branch of his brothers’ New York dry goods business. Although the company began producing denim overalls in the 1870s‚ modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing‚ but remains owned and controlled by descendants and relatives of Levi Strauss’ four nephews.
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Low Rise Midi Length Shorts DESTROYED SUPERLIGHT WASH $39.50 * Low Rise Short-Shorts PAINTED MEDIUM WASH $39.50 * Ultimate Stretch Jegging BLEACHED LIGHT WASH $49.50 $40 * Super Skinny Ankle Jeans DARK WASH $49.50 $35 * Super Skinny Ankle Jeans DESTROYED MEDIUM WASH $49.50 $35 * Vintage Skinny Sweatpants $39.50 $30 * Crescent Bay Swim Top $24.50 *
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such as skinny jeans. Some styles become classics‚ which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disappears; generally it only affects a specific group of the population such as low rise jeans wore by juniors. A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were
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Levi Strauss in the US (Part A): Fading Denim? Abstract: Levi Strauss‚ the original blue jeans manufacturer and largest apparel manufacturer till the 1990s‚ has been steadily losing market share in the US since 1996. Levi was also said to have been sloppy in terms of keeping up with the latest trends in fashion and hence was taken over by competitors such as Tommy Hilfiger‚ VF‚ Gap. Part A of the case talks about this phase of Levi‚ from its birth. The case highlights the period in Levi’s
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Levi Strauss & Co. is a flourishing business. Since the early days‚ it has been a leader in the garment industry. The original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners‚ farmers‚ and cowboys‚ but also for movie stars‚ executives‚ women‚ children‚ and teenagers from all over the world. Throughout its history‚ however‚ the company has researched and developed a number of other products. The company now markets a
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fashion magazines like Elle and Dazed and Confused. Her wardrobe has lots of casual pieces like skinny jeans‚ band t-shirts and chunky knits for college‚ but it also contains going out clothes for night-time. Emma doesn’t like to stick to the rules when it comes to her style‚ she like to look effortlessly stylish. Often when she’s going out with her friends she will throw on a pair of high-waisted denim shorts with one of her band t-shirts and some wedges. Her style icons would be people like Kate Moss
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In 1873‚ a European immigrant Jacob Davis and Levi Strauss agreed to patent the idea of Davis with financial help from Levis Strauss and their first product was identified by lot no. 501. Levi’s takes pride in making original and authenticated jeans. They define a wide quality of products‚ from quintessential classics to favorite fits and styles. Their products range from shirts to cotton pants‚ from accessories and belts to ladies bags‚ from sunglasses and wallets to jackets and shoes. Today
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but lacked money. Strauss agreed to help him and they went into partnership. On May 20‚ 1873‚ Strauss and Davis received United States patent #139121 for using copper rivets to strengthen the pockets of denim work pants. Levi Strauss & Co. began manufacturing the famous Levi’s brand of jeans‚ using fabric from the Amoskeag Manufacturing Company in Manchester‚ New Hampshire. Strauss died in 1902 at the age of 73. He was buried in Colma. Strauss had never married and left his thriving business
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