about the slowdown in the premium jeans market. The first slowdown was in 2007‚ after that time premium jeans never the same. Between 2008 and 2010 the premium denim prices fell 10-15 percent over this time period. There were different tactics these premium denim designers including 7 for mankind‚ True Religion‚ Diesel‚ Joe Jeans and Levi Strauss tried to attempt to maintain their positions. Some did this by lowering the price of jeans‚ creating lower priced jeans (i.e. recession collection and jeggings)
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GUESS JEANS ASSIGNMENT DAVID DIEZ MAFED 2012 Sales (units) Mens Collection Kni ts Pa nts Swea ters Ja cket Shi rts Acces s ori es Total % sales Initial % cumulativ Styles e 39% 75% 88% 94% 99% 100% 69 78 33 42 32 11 265 SKUs Production Styles SKUs % on total Cancellation Cancelled Cancelled Units sold/ Units sold/ SKUs rate-SKUs styles SKUs style sku offered (%) 38% 26% 16% 9% 8% 3% 100% 15 24 7 19 11 3 79 133 264 57 142 100 22 718 27% 51% 27% 63% 58% 47% 43% 2294 2069 1605 718 762 509
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Implementation: True Religion Brand Jeans True Religion Brand Jeans is a relatively new company‚ establishing itself in late 2002‚ and taking denim in a new direction. Just over three years old‚ the company has capitalized on the latest Hollywood trends and narrowed their target market to the likes of celebrities and high fashion gurus’ who don’t seem to mind forking out $400 for a pair of jeans. Currently‚ True Religion’s strategy is through differentiation of their product through prestige‚ brand
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Introduction: Founded in the 19th century‚ the Grand Jean Company survived the large economy crises in 1929. It became one of the largest clothing companies in the world around 1989. Its main products are pants for men and boys. But also women pants are produced there. With the “wash-and-wear”‚ bell-bottom and flare leans and modern casual pants‚ the company was market leading. The company owns 25 plants for manufacturing with an output capacity of 20.000 pants per week. However‚ this production
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body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando‚ all connecting to the Levi guys (jeans) in the adverts‚ giving the impression of a sensual‚ healthy radiant aspect‚ to the gazed audience. Falling for the act‚ teens still continued to buy the different types of jeans‚ whilst new ideas were being designed. People realise now it was just a pretence illusion. Although these shams still occur in adverts today. In the advert
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competitors and publics. The Company Departments: Marketing managers make decisions within plans made by top management before it can be fulfilled. By intent on Dockers and more recently on Slates‚ managers were abstracted from the threat to the core jeans business. “They missed all the kids and those are your future buyers”‚ says Bob Levi‚ the owner of Dave’s Army & Navy Store in New York. Customer Market: Consumer market- individuals and household that purchase for personal consumption. Consumer
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Use a 30 percent inventory carrying cost rate.) Calculate a pay-back period for each alternative. In this case‚ Pepe Jeans has enjoyed considerable financial success with its current business model. However‚ on the other hand‚ individual retailers are compliant about the inflexible ordering system‚ indicated that if the ordering system is more flexible‚ the sales of Pepe Jeans could increase by 10%. Current Sales = $ 200 000 000 Extra 10% of sales = 10% * $200 000 000 = $20 000 000 Profit
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Cultural Artifact Essay – Blue Jeans Introduction Blue jeans in the last thirty years have attained such world wide popularity that they have come to be considered an American icon. However jeans have not always been held in high stead‚ but rather have had a troubled history including its beginnings within the working class movement‚ being considered unsavory by religious leaders and also seen as a rebellious statement about ‘western decadence’. According to the University of Toronto
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Pepe Jeans Case The main advantage of Pepe not carrying inventory is obviously the cost savings‚ as it is usually not efficient or cost effective for that matter‚ to carry excess inventory. The downside is not having enough pairs of jeans on hand to ship to stores when demand is high. An inventory would help alleviate this. The six month lead time is both an advantage and disadvantage for Pepe. The long lead time is positive in that once a retailer places an order‚ they only have a week to
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Lucky Brand Jeans is a brand rooted in the hippie culture of the 1970’s and rock and roll. Lucky is for the customer who is more of a free spirit and identifies with the bohemian and hippie style reflected in the clothing. Lucky Brand Jeans are known for their great fit and vintage inspired look‚ as well as the signature “Lucky You” on the fly of all their jeans. Lucky Brand incorporates a sense of humor into their products that reflects the casual‚ easy going look of all their clothes. Most of their
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