HILARY JOHNSON CHUKWUMA CHUKWURAH INTRODUCTION In the universe of textbooks on Mass Communication theories‚ Stanley J. Baran’s and Dennis K. Davis’‚ Mass Communication Theory: Foundations‚ Ferment and Future stands out. A 456-page compendium on Communication theories‚ the book is down-to-earth‚ dishing and distilling various Mass Communication/media theories that were propounded by communication/media scholars and practitioners over time. The book is a communication theory Bible of a sort‚ which
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JAKOBSON –Lingvistică şi poetică‚ în Probleme de stilistică‚ Ed. Ştiinţifică‚ Bucureşti‚ 1964. - Schramm WILBUR - Procesul comunicării‚ Ed. Eminescu‚ Bucureşti‚ 1987. - Ioan DRĂGAN –Comunicarea‚ paradigme şi teorii‚ Ed. RAO‚ Bucureşti‚ 2007. - Denis MCQUAIL –Comunicarea‚ Ed. Institutul European‚ Iaşi‚ 2004. - Ion-Ovidiu PÂNIŞOARĂ - Comunicarea eficientă‚ Polirom‚ Iaşi‚ 2008. 3. Contribuţia şcolii de la PaloAlto cu privire la limbaj (axiomele comunicării). Bibliografie: - Ioan DRĂGAN –Comunicarea
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and technological modernization. Mass media includes mediums such as magazines‚ television‚ internet‚ radio‚ cinema‚ video games‚ and cellular telephones. The ability to mass communicate with these devices has had such a massive impact that Denis McQuail describes that "the mass media has primary and crucial importance for the integration of the diverse secular worlds of modern men into coherence and unity" (32). There is no doubt among theorists that media is influencing society‚ but there are different
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and supports the media multiplicity‚ local nature of the media‚ horizontal media involvement and interaction. Propounded by Dennis McQuail‚ the theory is mainly concerned with the people’s right to relevant information‚ the right to reply‚ the right to use the means of communication for interaction in small scale settings of interest groups‚ subculture and community. McQuail (2005) sees the theory as reflecting public reaction against the commercialization and monopolization of the privately owned
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Hello‚ Christopher. The image shared is a unique angle to the digital alterations and their anticipated outcomes. This mass media image’s framing is distinctive and provocative. Alteration of a picture is wrong when it prompts negativity. The message here‚ however‚ is and after long critical debate remains more vital than the medium used. Domestic violence is a grave injustice and should not be taken for granted. I disagree with the school of thought asserts that this image “dramatizes an issue
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IIIrd Semester Syllabus for Core and Applied Component Courses in English. St. Xavier’s College –Autonomous‚ Mumbai. St. Xavier’s College – Autonomous Mumbai Syllabus For IIIrd Semester Courses in ENGLISH (June 2013 onwards) Contents: Syllabus for Courses: A.ENG.3.01 – The Elements of Poetry A.ENG.3.02 – Indian Writing in English 1850-1980 A.ENG.3.MS -- Media Studies (Applied Component) Page 1 of 4 IIIrd Semester Syllabus for Core and Applied Component Courses in English. St. Xavier’s
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is also known as liberal pluralism‚ structural-functionalism and American social science approach to mass communications. It positively sees mass society contributes to the formation for the model of research into the dominant mass communication (McQuail‚ 1994). This is opposite to what both idealist (Arnoldian and Leavisite) and materialist (Frankfurt School) had defined the mass culture. According to the idealist approach‚ mass culture is seen as the opposite to the high culture which dehumanize
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essay entitled “Alienation in Aldous Huxley’s Brave New World‚” Josephine McQuail explores the recurring theme of alienation in Huxley’s dystopian classic‚ touching upon “psychological‚ sociological‚ sexual‚ biological‚ and even aesthetic” (McQuail 32) alienation for several major characters. She expresses her belief that Huxley’s main message in the novel‚ “only the alienated individual… can achieve true happiness” (McQuail 31)‚ is flawed. While this claim has its merits‚ the four main characters
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Introduction By looking at the media theories discussed before 1840s‚ it is obvious to find these theories tend to look at media effects from the standpoint of the media‚ while the power of audience in the media consumption process has been overlooked. With the development in effects research‚ scholars became more and more aware of the role that audience members play in mass communication. Uses and gratifications (U&G) altered the typical logic of media impact and moved the research focus from media-centered
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J. 1982. The Study of the Media: Theoretical Approaches. In M. Gurevitch‚ T.Bennet‚ J.Curran and J.Wallacott‚ Culture‚ Society and the Media. London: Routledge * Marsh‚ Melville‚ G. 2008 and I. Crime‚ Justice and the Media. London: Routledge. * McQuail‚D. 2005. McQuail’s Communication Theory‚ 5th Edition. London‚ Thousand Oaks and New Delhi: Sage * Williams‚K. 2001. Developing the Field: a history of media theory: In K. Williams Understanding Media Theory. London: Arnold.
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