public communication. The most basic form is the transmission model‚ which is theorised by Claude Shannon and Warren Weaver. The transmission model ‘transmits a fixed “quantity” of information – the message as determined by the sender or the source’ (McQuail 1994‚ pp. 49-50) with considerations of how accurate is the information sent during the communicating process. The information source produces the message before it goes through the transmitter that encodes the message into signals. Upon entering
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Describe and evaluate how certain major concepts/ theories or theorists considered in this course help to identify and explain both 1. Key aspects of the ‘hidden face of power’ and 2. how the news media relate to such forms or sources of power. Throughout history it is evident that the media is necessary and at the core of liberal governance‚ it changed and improved the way ideas and information were addressed and communicated in society‚ therefore giving rise to public opinions and improving
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Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill • Evra‚ Judith van (1990): Television and Child Development. Hillsdale‚ NJ: Lawrence Erlbaum • Livingstone‚ Sonia (1990): Making Sense of Television. London: Pergamon • McQuail‚ Denis & Sven Windahl (1993): Communication Models for the Study of Mass Communication. London: Longman
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different types of framing that have been used. One form of framing used in this article is direct framing. Direct framing is the immediate‚ uniform or non - relevant topics used in the news media. It conveys short term realism and emphases on change (McQuail‚ 2005). Hall’s article talks about the topic of women drinking alcohol while pregnant in the UK‚ Australia‚ New Zealand and
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that triggers human behavior to implement the objectives. Motivation is a force‚ something that can push a person to achieve certain objectives predetermined (Uno‚ 2008). Selection media use conducted by audiences tailored to the needs and motives. McQuail formulating the motives and motivations in using the mass media: 1) Information Seeking‚ it is finding out about relevant events and conditions in the immediate surroundings‚ society‚ and the world‚ seeking advice on practical‚ matters or opinion
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(1991). "Choosing different news values and bias" Reporting and Writing News. New York: Prentice Hall. Galtung‚ J & Ruge‚ M (1965). "Structuring & Selecting News"‚ in Cohen‚ Stanley‚ & Young‚ Jock (1973)‚ The Manufacture of News. London: Constable. McQuail‚ Denis (1987). Mass Communication Theory: An Introduction. London: SagePotter‚ J.W. (1998). "What is News?" Media Literacy . London: Sage.
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The Influence of Media on Teenagers. Retrieved from http://www.nokesoft.com/fdv/Radovi_PDF_2011/The%20Influence%20of%20Media%20on%20Teenagers.pdf Jones‚ A.‚ F. (2003). Impact of media use on children and youth. Paediatr Child Health‚ 8(5)‚ 301-206 Mcquail‚ D. (22008).The Influence and effects of Mass media. Retrieved from http://www.csub.edu/~mault/the%20influence%20and%20effects%20o.pdf
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COURSE OUTLINE FOR BSS 1 COURSE INSTRUCTOR: MAHA E DARAKSHAN 1- COMMUNICATION Types of communication Elements of Communication The communication process 2- COMMUNICATION SETTINGS Interpersonal Communication Machine Assisted Interpersonal Communication Mass Communication 3- Mass Communication Difference between Communication and Mass Communication Defining Mass Media ‚ Media Vehicle Traditional Mass Media Organizations The Internet and Mass Communication The Future of Mass
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Communication Research‚ 27‚ 227-248. Elliot‚ W. R. & Quattlebaum‚ C. P. (1979). Similarities in patterns of media use: A cluster analysis of media gratifications Katz‚ E.‚ Blumler‚ J. G.‚ and Gurevitch‚ M. (1973). Uses and gratifications research. McQuail‚ D.‚ Blumler‚ J. G.‚ and Brown‚ J. R. (1972). The television audience: a revised perspective LaRose‚ R. & Eastin‚ M. (2004). A Social cognitive theory of internet uses and gratifications: Toward a new model of media attendance Nyland‚ R. (2007). The
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Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach Remaflor D. Malacura Polytechnic University of the Philippines ABSTRACT Social Networking Sites such as Facebook‚ Twitter‚ and Instagram are very “in” to people especially teenagers nowadays. Social networking sites are web services that allow users to create profile and build relationships with other users of the same site. Due to the popularity of these sites‚ many questions are raised and one
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