200607-MM-Case-Assignments.doc 1/9 Multinational Management –Case Assignments Case Studies & Case Assignments General Remarks • • • The following questions are to be considered as “guiding questions”. That is‚ these questions will stimulate discussion within each group. However‚ groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider
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Initially the process of branding was developed to protect products from failure‚ today the brands themselves are in trouble. At present consumers make buying decisions based on the perception of the brand rather than the reality of the product. Brand is the one that sells the product. Despite the fact that branding is more important than at any previous time‚ companies are still getting it wrong and even worse. Brands are failing every single day. I’ll tell you about 4 types of brand failures:
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PGP 2012-14 Consumer Behaviour Case Analysis: PURITEEN COSMETICS Ajinkya Ankit Mate Nitin Verma Rajat Shubham Saini Sonakshi Saini 2012PGP427 2012PGP199 2012PGP233 2012PGP292 2012PGP359 2012PGP367 CASE BACKGROUND A cosmetics company Puriteen has acquired a perfume and cologne company previously managed by the Depuys Henri and Marie who named the two perfumes after their names. Puriteen aimed to develop a marketing program for the two newly acquired perfumes. Despite being rated high in consumer
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A Midsize Pharmaceutical Company Jennifer Childs is the owner and Chief Executive Officer of a midsize global pharmaceutical company with sales offices or manufacturing plants in eight countries. At an October staff meeting she tells her managers that company profits for the year are expected to be $2‚000‚000 more than anticipated. She tells them she would like to reinvest this additional profit by funding projects within the company that will either increase sales or reduce costs. She asks her three
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3.0 Case Development (practice) 3.1 Company Overview Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business‚ namely Pay-TV‚ Radio‚ Publications and Digital Media. Astro Holdings Sdn Bhd is a company incorporated in Malaysia with its principal place of business at the Administration Building of the All Asia Broadcast Centre‚ located in Technology Park Malaysia. Since its establishment‚
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Case study James Price is an Information Technology consultant with specific expertise in website design. His consultancy is doing well‚ but he would really like to gain another client to ensure that he has enough work for the foreseeable future. One Saturday‚ at his brother Anthony’s 40th birthday celebration‚ James is approached by Mark Jackson‚ a store owner‚ who James has met previously at some of his brother’s other social functions. Mark explains to James that he is looking to revamp
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LONESTAR - CASE ANALYSIS THE SHORT CYCLE PROCESS Who? Julia Martinez is a secretary that is been harassed by Ron French who happens to be her boss. However‚ Jack Decoste is the Manager that finds out about the situation. He is the decision maker. His responsibility as a manager is to help Julia with her situation What? Julia Martinez is not comfortable working with her boss. Her boss is making graphic comments and touching her when nobody is around. He is basically harassing her. However‚ it
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Starbucks Case Study 1. Starbucks serves what many would consider a basic commodity-- coffee. As a commodity‚ traditional management wisdom would dictate that vendor selection would be based upon price; the vendor with the lowest price typically earns the business. How did Howard Schwartz transform Starbucks from a shop that "specialized in selling whole arabica beans to a niche market of coffee purists" into an "upscale cultural phenomenon" (p. 2)? Be certain to identify Starbucks ’ ’service
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Paul’s Case The Literary Element of Symbolism Several examples of symbolism are represented in Cather’s story. For example‚ Paul often wears a red carnation on his shirt. These flowers represent Paul himself. Early in the story Paul wears a red carnation when he talks with his teachers. They see this as him being rebellious‚ and they would be correct in their assumption. We see the flowers again at the end of the story. By this time the weather is cold and Paul’s flowers have died. Also‚ Paul buries
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Reaction Paper on Enron Case September 9‚ 2013 Summary: Enron’s origins date back to 1985 when it began life as an interstate pipeline company through the merger of Houston Natural Gas and Omaha-based InterNorth. Kenneth Lay‚ the former chief executive officer of Houston Natural Gas‚ became CEO‚ and the next year won the post of chairman. From the pipeline sector‚ Enron began moving into new fields. In 1999‚ the company launched its broadband services unit and Enron Online‚ the company’s website
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