CHAPTER 13: THE MARKETING OF SERVICES ADDITIONAL CASE STUDY NEW LINE IN MOBILE PHONES One of the oldest principles of marketing is that sellers may sell features‚ but buyers essentially buy benefits. This is a distinction sometimes lost on technology led organisations‚ and the service sector is no exception. Recent experience of the UK’s largest telecommunications company‚ Vodafone Airtouch‚ illustrates how crucial it is to see service offers in terms of the benefits they bring to customers
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FACT: “Imperial Pacific International (CNMI) LLC earned over $1 billion in gross gaming revenue from January to July 2017‚ according to documents obtained by Saipan Tribune” (Casino‚ 2017). The Imperial Pacific International Holdings Limited develops and operates destination casinos. Imperial Pacific Holdings is headquartered in Hong Kong. This business began as a natural foods company‚ but transitioned to gaming when it purchased Macau-based junket venture Hengsheng in 2013 for HK$400 million ($51
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Running head: AIRPORTS OF THE FUTURE The Airport of the Future ABSTRACT This paper will discuss changes to current security measures already in place at airports across the United States. Assuming there is a flexible budget plan‚ this paper will discuss some new security measures and/or upgrades to already existing security measures. Security measures include all aspects of airport operations from check-in‚ security screening‚ baggage handling‚ etc. This
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Warren E. Buffett‚ 2005 Case Questions: 1. What is the possible meaning of the changes in stock price for Berkshire Hathaway and Scottish Power plc on the day of the acquisition announcement? Specifically‚ what does the $2.17-billion gain in Berkshire’s market value of equity imply about the intrinsic value of PacifiCorp? Based on the multiples for comparable regulated utilities‚ what is the range of possible values for PacifiCorp? What questions might you have about this range? Assess the bid for
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Section One: Questions # 2 and #3 Question #2 a. Define and explain the term Culture Ans.: Culture is a set of shared values‚ understandings‚ assumptions‚ and goals that are learned from earlier generations‚ imposed by present members of a society‚ and passed on to succeeding generations. Culture is basically the way of life of a people: what they eat‚ the music they listen‚ how they dress‚ their meal times‚ their language and art form‚ and so on. b. Give examples if operational conflicts that
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http://www.slideshare.net/gahuja/international-marketing-11102521 Question examples Using relevant international marketing concepts‚ critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies（eg. KFC）. Definition 2 or 3 advantage Evidences：Against global standardization‚ some international company use standardization failed (evidence‚ some people said disadvantages=>name and year) like global is not good =>glocal is better From the perspective
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American Connector Company (A) Assignment Questions: 1.How serious is the threat of DJC to American Connector Company? 2.How bug are the cost differences between DJC’s plant and American Connector’s Sunnyvale plant? Consider both DJC’s performance in Kawasaki and its potential in the United States. 3.What accounts for these differences? How much of the differences is inherent in the way each of the two companies compete? How much is due strictly to differences in the efficiency of hte operations
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1.. Identify the five cultural dimensions identified by Geert Hofstede and describe them indicating their importance in international business. 2.. Compare the advantages and disadvantages of various modes of entering foreign markets. 3.. Why do we have international strategic alliances? What are the forms and their respective advantages and disadvantages? ---------------- 4.. Consider a firm facing a make-or-buy decision‚ Provide 2 potential benefits and 2 risks that the firm may face from outsourcing
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Discussion Questions for Starbucks Case The discussion questions below will be the focus of the in-class case discussion. Try to answer them with as much detail as you can. Write down your answers and bring them to the class for discussion. Starbucks operates in the retail coffee market. In the home‚ it has 4% share specialty coffee. In the food service channel‚ it has 5% share. In the grocery stores‚ it has 7.3% in the ground coffee and 21.7% in the whole beans category. 1. What is Starbucks’
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FRUSTRATION AT THE AIRPORT I had never been so anxious in my life. I had just spent the last three endless hours trying to get to the airport so that i could travel home. Now‚ as i watched the bus driver set my luggage on the airport sidewalk‚ i realized my frustration had only just begun. This was my first visit to the international section of the airport‚ and nothing was familiar. I couldn’tmake sense of the signs. Where was the ticket counter? wHERE should i take my luggage? I had no idea
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