Sprinkles Red Velvet Cupcakes Yields 15 insanely delicious cupcakes Ingredients: 1 1/3 cups all-purpose flour 3 Tbsp cocoa powder 1/2 tsp baking soda 3/4 cup salted butter‚ firm but not cold* 1 cup + 2 Tbsp granulated sugar 2 large eggs 1 Tbsp red food coloring 2 tsp vanilla extract 1/2 cup whole milk 1 tsp distilled white vinegar 1 recipe Cream Cheese Frosting‚ recipe follows Directions: Preheat oven to 350 degrees. In a mixing bowl‚ whisk together flour‚ cocoa powder and baking
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Trendsetters in deodorant The deodorant market in India is showing an upward trend as major players tap this segment. The growing income and increased expenditure capacity of average Indian consumers have changed their lifestyle habits. Deodorant market in India is estimated to be of Rs 10‚543.3 million in 2011 and is expected to reach Rs 13‚ 340.7 million by the year 2012. The deodorant market is projected to grow at 25 per cent CAGR over next 5 years. The deodorant market is divided into
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defined through its strengths ‚weakness ‚ opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount’s new product sshhh! deodorant and briefly discusses the top three competitors. A Marketing Plan The concept of marketing is to deliver products to consumers with the ability of making an impact that meets the needs of profitability. Keller (2012) states marketing is about
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MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India. The new additions have proven to be a major boon to the already existing 350 deo brands in the organized and unorganized markets. According to AC Nielsen‚ the organized deodorant category has been registering an annual growth rate of 41 percent with a revenue of Rs.619 crore. Companies such as Reebok‚ L’Oreal‚ Playboy‚ KamaSutra‚ Wipro
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OBJECTIVES • Identify the skills and qualities associated with the collaborative leadership practice of Assessing the Environment. • Identify skills and qualities associated with the collaborative practice of Building Trust. • Identify the skills and qualities associated with the collaborative leadership practice of Creating Clarity. • Examine the concept of Developing People as a practice of collaborative leadership. • Examine the concept of Self-Reflection as a practice of collaborative leadership
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The prevalence of breast cancer in today’s society is a testament to the growing severity of the disease. It has‚ as a result‚ become a highly visible social cause. The National Breast Cancer Foundation (NBCF) is an independent non-for-profit charity whose main purpose is to promote and raise funds for breast cancer research. It is our belief that by linking the social cause‚ and in turn the NBCF‚ with LYNX a visible increase in brand equity will be observed by consumers. We aim to do this by
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K.J.Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones:
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odd one. Although he was a friendly guy‚ there was definitely something off. This became apparent to his hockey team‚ the Strikers‚ when Tim ate his signature pregame snack: deodorant. There wasn’t a single game for Tim that began without the consumption of deodorant. When asked what his motivations were for eating deodorant‚ all he would say was‚ “It makes me who I am”. Not that he deserved any criticism‚ but it is safe to say that this was not a normal thing. No one cared though‚ and that might
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A little overstatement in advertising is expected and is not a question of ethics By Cahill Abstract: The report will focus on the overstatement in advertising. From the question that what is advertisement‚ how did advertisement work‚ the role that advertisement play in the business world‚ to arguments for and against overstatement in advertising‚ and the influence on the stakeholders. Table of Contents Contents……………………………………………………………1 1. Introduction…………………………………………………
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