Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High low
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Constitution‚ Java‚ United States‚ and Hamilton. Procter & Gamble purchased Old Spice from the Shulton Company in June 1990. The clipper ship was replaced by the yacht logo in February 1992. Throughout the 2000s‚ Procter & Gamble introduced many forms of deodorant‚ body washes‚ and body sprays in several scents under the Old Spice brand. "If your grandfather hadn’t worn it‚ you wouldn’t exist." "The original." In early 2008‚ the original Old Spice scent was repackaged as "Classic Scent‚" both in the
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appearance purposes only. I found the most interesting responses on the question that asked which 5 products the person would choose if they could only use 5 products for an entire week. All of the men included toothpaste‚ shampoo‚ soap/bodywash‚ and deodorant. One of the three men included hair gel‚ but he was the only man who included anything in the list of 5 items that was exclusively for appearance purposes. On the contrary‚ all of the women included body lotion and body soap‚ but one woman wrote
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Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important
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aiming to deiver business objective for the brand and the company. Social media strategy Figure 1. Showes place of each startegic component relatively business goal. P&G BUSINESS GOALS and STRATEGY Business Goal: gain 20% market share in deodorant products*‚ total market value worth US $ 1 billion and overtake Unilever with futher market lead. Some assumptions are drown for P&G business strategy related to Old Spice to provide with more precise advocacy. 1. Maintain company harmonized
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Planning through Performancesm Brief PESTEL Analysis Key Points: The PESTEL analysis is a framework for assessing the general or macro environment in which an organization operates. Each dimension of the framework—Political‚ Economic‚ Social-Demographic‚ Technological‚ Environmental and Legal-Regulatory—is designed to provide insight into specific issues affecting organizational performance. To maintain its usefulness as an analytical tool‚ the PESTEL analysis should be updated and reviewed
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don ’t get used in a productive way-that is‚ they are wasted‚ disposed of‚ and/or left abandoned. Out of the chemicals that are found in items that many people including me use on everyday basic three of them stand out the most. One of them is deodorant which has fifteen chemicals most worrying: isopropyl myristate and parfum. The possible side effects of this irrational of skin‚ eyes and lungs‚ headaches‚ dizziness and respiratory problems. The other is found body lotion another item that humans
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the Lynx product in the UK‚ as shown below in figure 1‚ the male to female ratio usage of body sprays is nearly two to one‚ with females exceeding the use in deodorants‚ most likely due to the use of perfumes in place of body sprays. It should be noted that Lynx also has a 52% of the body-spray market [5]. Additionally the use of deodorants is mostly common practice amongst people aged 25 and below‚ with less use in increasing age [6]. As previously mentioned Unilever is
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With a continuous expansion in it’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes or the next 67
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to Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair
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