One Gillette success‚ Right Guard Deodorant‚ was market leader in the 1960’s. Right Guard was one of the first Aerosols‚ and it became a family product which was used both by men and women. However‚ the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more
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Unilever’s growth strategy Patrick Cescau Group Chief Executive Richard Rivers Head of Strategy Safe harbour statement This presentation may contain forward-looking statements‚ including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts‚ nor
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With a continuous expansion in it ’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill ’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes or the next 67 years
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2013-2017 France Skin Care Market France Skin Care Market Size‚ 2010-2012 France Facial Skin Care Market Segmentation 4.5.1. 4.5.1.1. 4.5.2. 4.6. France Skin Care Market Future Outlook and Projections‚ 2013-2017 France Deodorant and Fragrances Market France Deodorant and Fragrances Market Size‚
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event causes something to happen‚ and that situation leads to another event‚ and it causes another event to happen. This is called the causal chain or domino effect. Example: Use of deodorants will bring the end of the world. • Chlorofluorocarbon gases are contained in most deodorants and released by some factories into the air. • This gas causes the ozone layer to become thinner and finally disappear in patches. • The unfiltered ultraviolet rays of the sun cause overheating
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Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world can only be divided in to two parts i.e. Hum (Boys) and Tum (Girls) and nothing else” The above quoted line completely matches with the marketing strategy of Axe products. When I think of Axe my mind probably
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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On the other hand‚ it was very moderate in Asia and Africa. AXE body spray was inspired by Impulse‚ another Unilever’s brands. Impulse was a fragranced deodorant body spray for women which promised in getting attention from male. AXE launched in the US early 2000 and it was a great success. Their main products are the body spray and deodorant. They started offering hair care products such as hair gel and shampoo‚ and also body wash. b. Target Market To understand about the target market effectively
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chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company‚ Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently‚ Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexona’s unique body-responsive technology‚ which releases extra protection as needed‚ it’s known that this deodorant ‘won’t let you down’. Rexona is now one
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Brand of male grooming products owned by “anglo – Dutch Comapny. First launch in the year 1983 in france . It has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand
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