Notes for Marketing Lesson 1 MARKETING FOR CONSUMERS‚ FIRMS AN SOCIETY Marketing provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. It encourages research and innovation – the development and spread of new ideas‚ goods and services. Marketing is both a set of activities performed by organizations (micro) and a social process (macro). Aim of marketing is to identify customers’ needs and meet these
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Deontological ethics is too rigid in its emphasis on duties‚ utilitarian ethics too keen to override basic human rights. Deontology and utilitarianism are both types of ethics referring to how one reacts in a certain situation. Deontology is based on following a set of duties and sticking to these duties no matter what the consequences whereas utilitarianism is based on choosing the best outcome over a short term and long term even if it means depriving people of basic human rights for example
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years‚ but as we all know‚ lobbyists backing these large manufacturers having a great deal of influence in Washington‚ and as much as everyone would like to believe policies are decided on in an ethical fashion‚ that usually does not end up being the case. We almost achieved the seemingly impossible in the early 1990s when the U.S. Senate proposed a bill that would have shifted the power struggle to the
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A Case Study: The Plight of Dr. Ethos The predicament faced by Dr. Ethos is a rare‚ yet challenging concept to think about. An old grumpy man walks into a crowded hospital complaining about a toothache. Through his constant nagging‚ he is eventually admitted to see the chief physician‚ Dr. Ethos. As Dr. Ethos was examining the old man‚ he was urgently paged to a separate exam room. As the doctor arrives in the room‚ he discovers ten young men and women who are in dire need of various organs in order
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of approaches are deontological and consequentialist ethical decision-making approaches. Each one of these approaches like all things is similar in some ways and different in some ways. Therefore‚ I will explain them both briefly. Now deontological ethics is one of those kinds of normative theories regarding which choices are morally required‚ forbidden‚ or permitted. In terms this is what helps us make our choices for what we ought to do or not do. Now consequentialist ethics is the view of normative
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Teleological Ethics = Consequentialist Ethics Morality of an act is based on the outcome or consequence of the act Deontological Ethics = Non - Consequentialist Ethics Morality of an act is based in the act itself. Types of Teleological Ethics 1. Utilitarianism – Utilitarian moral theory is classical utilitarianism‚ 2. Varieties of ancient Greek virtue ethics – Aristotle Ethics is an Example a. The goal of ethics is to explain how one achieves the good life for human beings. There are
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Case 1 Analysis: Walmart: The Main Street Merchant of Doom Walmart was first founded by Sam Walton in 1962. Mr. Walton wanted to provide the “average” American people with quality goods that they could afford at low prices. Sam took the expertise that he took from working at JCPenney and applied it to his new company. Not soon after opening their first store‚ Walmart began to develop a loyal customer base. Along with this loyal customer base came expansion within the company across the United
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I. Introduction Focused Fitness‚ a full-service gym‚ is committed to the health and wellbeing of its clients and has adopted a code of conduct in order to guarantee this extends past physical health. Its ethical principles and responsibilities apply to its employees‚ clients‚ and society. The following ethical principles apply to all parties involved in Focused Fitness operations‚ and this code implements rules to all employees and patrons of Focused Fitness and its affiliates. Focused Fitness will
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Case Analysis 1. Summarize the SCENARIOS in the case: Provide a brief (one or two paragraphs) summary. While malicious hackers are spreading viruses all over the global computer network‚ advertisers and scam artists are writing programs called spy-ware. Spy-ware is a program that installs themselves on computers to serve up advertising‚ monitor Web surfing and other computer activities. In return certain spy-ware have what they call ‘key loggers’ that record every tap on the keyboard‚
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"Act only according to that maxim whereby you can at the same time will that it should become a universal law” was a quote by the philosopher Immanuel Kant who developed what is known as deontological ethics followed by his famous categorical imperatives. Kant embraced the idea that all human beings have equal worth and therefore it is important to protect and promote each person’s freedom. He was in favor of laying down obligations because he believed that citizenship should be a task‚ a responsibility
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