"Deontological point of direct to consumer advertising for prescription drugs" Essays and Research Papers

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    The Addiction to Prescription Drugs Sharon O ’Dell COM156 November 30‚ 2012 Lugene Rosen The Addiction to Prescription Drugs The “war on drugs” has been raging for years‚ but now it has a new adversary. It can be found in almost every home‚ sitting on a counter‚ or tucked away in a medicine cabinet. It can help a student focus better‚ help a person ease chronic pain‚ or help a person cope with daily stress or anxiety. This new adversary is prescription medication. With this being said

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    The excessive use of prescription medications has become a major pandemic around the world. It seems that teenagers are familiar as to what prescription medication abuse is‚ and are not aware of how easy it is to become addicted. Statistics say that it is quite normal to overtake prescription medications at very adolescent ages. “In fact‚ use of prescription painkillers by teens between the ages of twelve and seventeen has jumped 10-fold since the 1960s” (Teens Increasingly Abuse Painkillers Science

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    Deontological Theory of Ethics Introduction When ethics is explored‚ and an inquiry into its origin and sources are explored to find definition and clarity around ethics‚ one initial discovery will be that two main views on ethical behavior emerge. One of those theories is the deontological theory of ethics. Ethics and ethical decisions surround themselves around what is the goodness or badness of any particular choice or decision. When exploring ethics‚ it is necessary to explore what

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    Direct Selling

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    Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits

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    Direct Marketing

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    ------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors‚ retailers or wholesalers. Therefore - ’direct’ in the sense that the deal is done directly

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    Pharmaceutical Advertising

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    Pharmaceutical Advertising Living in a culture that is so heavily influenced by media and advertising‚ it is almost impossible to open a magazine‚ watch television‚ or even walk down the street without seeing an advertisement for prescription drugs. Since its start in the early 19th century‚ the pharmaceutical industry has expanded to become one of the fastest growing‚ most influential and successful industries today. Over the years‚ many factors such as innovative technologies‚ new regulations

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    Advertising Regulation

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    Advertising Regulation Abstract This paper argues for regulation of advertising. It focuses on deceptive‚ unfair‚ and misleading advertisements. It rejects the argument that self-regulation or social regulation is sufficient. The paper points out that in fields of health related products and advertising to children there is need for strong government regulation. The laws and regulations that stipulate the ways in which products can be advertised in a country are referred to as Advertising

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    population yet it consumes 75 percent of the world’s prescription drugs. A prescription drug is a medicine crafted by pharmaceutical companies that legally requires a medical prescription to be dispensed. In contrast‚ Illegal drugs are obtained unlawfully through undocumented transaction. Due to substance abuse these prescription and illicit drugs combined‚ kill tens of thousands of people each year. The three mainly abused types of prescription drugs are opioids‚ depressants‚ and stimulants. These 3

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    Prescription pills speech

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    David Kolker Prescription Medication Speech A growing trend not only in our local community‚ but also the whole United States is the abuse of prescriptions medications. The drugs are readily accessible in every household and legal prescribed by doctors. Prescription pill abuse is commonly looked as safe however is now one of the leading causes of crime in our community. According to research done by the Foundation for a Drug Free World‚ in youth ranging in age from 12 to 17‚ 50% of teens believe

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    Advertising

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    in Newspapers Reasons why you should use press - it’s not just about reach! Highly Effective Newspapers drive store visitation‚ brand recognition and consumer action. Creative Options Utilise a variety of colour and shape options‚ executions‚ sponsorships and online integration to stand out from your competitors and create compelling consumer offerings. Engagement Readers feel better informed after reading their paper and feel it is a good use of their time‚ not a ’blobbing out’ experience

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