"Deontological point of direct to consumer advertising for prescription drugs" Essays and Research Papers

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    Direct and Indirect

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    DIRECT AND INDIRECT In this section‚ We are going to see How the conversion of Direct to Indirect Speech and Indirect to Direct Speech is done? We may report the words of a speaker in two ways. 1. Direct Speech We may quote the actual words of the speaker as it is. This method is called Direct Speech. 2. Indirect Speech We may report what he said without quoting his exact words. This method is called Indirect Speech or Reported Speech. Example: • Direct: Clinton said‚ “I am very busy now

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    Direct Labour

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    (units) Selling Price per Unit Direct Materials Direct Labor Debbie 50‚000 $13.50 $4.30 $3.20 Trish 42‚000 $5.50 $1.10 $2.00 Sarah 35‚000 $21.00 $6.44 $5.60 Mike 40‚000 $10.00 $2.00 $4.00 Sewing kit 325‚000 $8.00 $3.20 $1.60 The following additional information is available: a. The company’s plant has a capacity of 130‚000 direct labor-hours per year on a single-shift basis. The company’s present employees and equipment can produce all five products. b. The direct labor rate of $8 per hour

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    Direct Tax

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    2231-2463 (Print) IJMBS Vol. 2‚ ISSue 2‚ AprIl - June 2012 Assessee Perception towards Direct Tax Code (DTC) 1 1‚2 Dept. of FMS‚ Gurukul Kangri University‚ Haridwar‚ UK‚ India tax regime as it is based on well accepted principles of taxation and best international practices. It will eventually pave the way for a single unified taxpayer reporting system. The Philosophy behind such replacement is to make the Direct Taxes Code very easy and simple so that tax payers themselves can‚ without help of experts

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    Ethic in Advertising

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    Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used

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    Indirect and Direct

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    normal course of business. Accounting rules allow companies to report their cash flow statement using the direct or indirect method‚ and both methods report net cash flow from operating activities. Direct/Indirect Cash Flow The main difference between the direct method and the indirect method involves the cash flows from operating activities‚ the first section of the statement of cash flows. Direct Method‚ the cash flows from operating activities will include the amounts (cash from customers‚ and cash

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    extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only prescription weight loss pill to target the overweight population. This drug‚ if targeted to the correct consumers should be able to capitalize on

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    Advertising and Ans

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    34 secs 5) What product was being advertised? Ans: Fogg deo 6) The slogan or the jingle used? Ans: “Bina gas waala body spray”. 7) What techniques are used? Explain the techniques Ans: Brand wagon: The product can be used by maximum consumers as it is reasonable and has great benefits. 8) Did you see any biases or stereotyping? Ans: No 9) What was the most memorable slogan or jingle? Ans: 800 sprays guaranteed. 10) Which was the most effective technique used for the commercial

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    Marketing Advertising

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    Advertising and its objectives? Advertising is an activity of attracting public attention to a product or business‚ as by paid announcements in the print‚ broadcast‚ or electronic media. Advertising is a paid form of a non-personal message communicated through the various media by industry‚ business firms‚ nonprofit organisations‚ or individuals. Advertising is a marketing tool and may be used in combination with other marketing tools‚ such as sales promotions‚ personal selling tactics

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    Deceptive Advertising

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    Deceptive Advertising Description of the content area This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds

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    Direct X

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    Microsoft DirectDraw: The Microsoft DirectDraw API supports extremely fast access to the accelerated hardware capabilities of a computer’s video adapter It supports standard methods of displaying graphics on all video adapters‚ and faster‚ more direct access when using accelerated drivers. DirectDraw provides a device-independent way for programs‚ such as games and 2-D graphics packages‚ and Windows system components‚ such as digital video codecs‚ to gain access to the features of specific display

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