Topic 6 - The Theory of Consumer Behavior – the theory of utility • The theory of consumer behaviour may be analysed by either utility theory and / or indifference curve analysis. • Note: this course only requires students to be aware of utility theory. Indifference curve analysis is undertaken in year 2 and is not a requirement of this course Basic Principles of the theory of Consumer Behaviour • Consumers are rational optimisers • Consumers seek to maximise total utility • Utility is achieved
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Decision theory tells what we may rationally prefer and not what we may rationally believe. Desires according to Hume‚ are original existences and not subject to rational assessment. Drier says this may be a bit of a bold statement but so what? It isn’t irrational that we have conflicting desires‚ but it is the decision out of them that is important. I don’t want sunburn. I stay inside. Trouble arises when I prefer staying in to sunbathing‚ sunbathing to short exposure and short exposure to staying
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DEONTOLOGICAL ETHICS. No single idea captures all of the features in virtue of which an ethical theory may deserve to be called a deontology. In one sense‚ a deontology is simply theory of our duties‚ something most ethical theories have. But philosophers mean to convey more by calling a theory deontological. Roughly‚ a deontological theory denies in some way that the good or what is of value‚ always takes priority over the right or duty. What this denial comes to‚ however‚ depends on whether it
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SYMBOLIC CONVERGENCE THEORY Symbolic convergence theory (SCT) is a general communication theory that offers an explanation for the appearance of a groups cohesiveness‚ consisting of shared emotions‚ motives‚ and meanings. Symbolic convergence theory provides a description of the dynamic tendencies within systems of social interaction that cause communicative practices and forms to evolve. This theory allows theorists and practitioners to anticipate or predict what will happen and explain what
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perspectives of a functionalist and a conflict theorist‚ the two major theories of Sociology. Sociology: The Essentials defines both of these perspectives. Functionalists “view society in terms of how it contributes to the stability of the whole.” Conflict theorists “emphasize the role of coercion and power‚ a person or group’s ability to exercise influence and control over others‚ in producing social order” (16-18). These two theories have very different perspectives on social issues. For example‚
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Theory Of Successful Aging INTERNAL CRITICISM Adequacy: The Flood’s Theory of Successful Aging (Flood‚ 2005) was developed to addresses a nursing theory for care of the older adult regarding to the lack of nursing theory that offers clearly delineated guidelines for care of aging. Flood’s(2002) unique definition of successful aging among other explanations includes mental‚ physical‚ and spiritual elements of the aging person and emphasizing the individual’s self appraisal. She used existing knowledge
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Communication Theory OBJECTIVES: Describe some of the Central Issues (nature‚ function‚ relevance) of Group Communication Theory. Discuss Five General Theories that apply to Small Group Communication. Explain the Constellation Model of Small Group Communication. Identify some of the Components of Small Group Communication. The Nature of Theory and the Theory-Building Process Theories are very practical. Theory building is a common‚ natural process of human communication. Theory is crucial
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The Island of Britain‚ home to the British Empire‚ was not always a major player on the world stage. In truth‚ until the Roman conquest‚ the inhabitants of the island were considered to be culturally backward. Bronze Age Britain is a far cry from the world power it is today‚ and is surprisingly understudied. However‚ despite the neglect of our modern world towards the pre-roman history of the island‚ there is one monument that has grabbed our attention‚ Stonehenge. This monument has served as
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Critical theory‚ with it’s origins in cultural theory is‚ “the attempt to understand in a systematic way the nature of human cultural forms such as language and art” (Fortier‚ 2002. P2). The subject is not new and began at least as far back as ancient Greece. In the ninteeth and twentieth centuries with the rise of philosophical and psycological analysis and its application in literary criticism has lead to a diverse‚ and sometimes divided‚ debate on languge‚ text‚ art and meaning. Here I will outline
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also explain how our emotions play a role in our decisions to make consequentialist moral judgements and deontological moral judgements. Next‚ I will discuss how our emotions influence our decisions. Greene believe that we should not trust our deontological moral judgements. I agree with Greene and I will give examples and reasoning behind why I also do not think we should make deontological moral judgements. Consequentialism says we should only focus on the consequences of our actions. According
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