price and brand. POPULAR BRANDS Most respondents considered brands important. 4PS OF NIKE Nike’s 4Ps comprised of the following approaches to pricing‚ distribution‚ advertising and promotion‚ and customer service: Pricing: Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high
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Indonesia: The Troubled Giant Question 1: What political factors explain Indonesia’s poor economic performance? What economic factors? Are these two related? The impeachment of the Indonesian dictator Suharto is widely considered one of the most exciting political happenings of recent years. Indonesia is the world’s fourth biggest country‚ with a population of 202 million people; Suharto had ruled the country with an iron fist for about 32 years. The fact that his absolute
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There have been scholars who have Normative ethics: conventional ethical theories: Virtue ethics‚ Deontology and utilitarianism. Virtues ethics focuses on the person not the act. Virtue ethics de-emphasises rules‚ consequences and acts. Aristotle agreed with Socrates and Plato that virtues are central to a well-lived life. He believes that an ethical person was the man of virtues. Virtue is the mean between two extremes. There is no univocal definition of ethics which is also known as moral philosophy
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In the case study Nike: Managing Ethical Missteps and Seizing Opportunity‚ we explore the story of Nike: the world’s leading seller of athletic wear. As some may know and others may not‚ Nike was actually started (similar to FedEx by Fred Smith) from a college paper by Phil Knight which conceptualized importing athletic shoes from Japan into the United States. In 1964‚ Knight teamed up with a colleague and launched Blue Ribbon Sports‚ a distributor of Japanese athletic shoes which also marketed its
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Company Overviews Nike In 1964 in Oregon‚ Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971‚ a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson‚ Blue Ribbon Sports ’ first employee‚ made his most durable contribution to the
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is traditionally wrong‚ behind my scenario. Utilitarianism and deontology oppose each other when it comes to the means and the ends of a choice. Kant’s view of deontology is that when making a decision‚ one should determine whether the action can be universal and if one would be willing to allow everyone to do it. If yes‚ then the action is moral and if not‚ then the action is immoral. Although it appears that Kant’s point of deontology reject that lying is permissible in my scenario‚ there is a facet
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beautiful countries‚Thailand and Indonesia. They both beautiful. They’re very similar but different in some points. For me‚ the atmosphere in the streets of Thailand and Indonesia is very similar. Both streets are full of life. In Thailand‚ stalls fill it streets. You can find a lot of things accessories‚ books‚ movies and even clothes. Trees shade the roads‚ the smell of fresh air filling the place. I’d go out strolling by myself and lose sense of time. In Indonesia bazaars and food trucks are everywhere
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NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts ’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike ’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings
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YOUNG CHAN KIM May 9‚ 2010 Mr. /Mrs. Personnel Manager Nike Sports Korea nikehr@nike.co.kr Dear Mr. /Mrs. Personnel Manager I would like to apply for Sales of the 2010 Nike Summer Internship Program. I saw the public notice that you are looking for people who can contribute‚ grow‚ think‚ dream and create. I am a qualified person whose Nike wants and I enjoy challenges with my passion. I love sport for watching‚ playing and talking. When I was young‚ I played soccer every day‚ also
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Proposal for Making Better Working Conditions for NIKE Factory Workers Prepared for Mark Parker‚ CEO Charlie Denson‚ President Philip H. Knight‚ CBD Board of Directors By Michael Espiritu Oscar Mejia Jorge Reinoso November 20‚ 2012 Concerned College Students 12345 Fairness Dr. Westlake‚ CA 90002 1(818) 555-6969 November 06‚ 2012 Michael Espiritu Oscar Mejia Jorge J. Reinoso Nike Board of Directors Nike World Headquarters One Bowerman Drive Beaverton‚ OR
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