worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men‚ women and children. The top selling product categoryincludes running‚ basketball‚ childrens‚ cross-training and womens shoes. It also
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GROUP ASSIGNMENT [pic] “What Is Indonesia?” [pic] Edwin Sucipto Koeswono 34405019 Indriani Puspitasari 34405024 Herman Soerjadi 34405038 Go Devi Lona 34405042 Gilang Prasetiyo 3440504 Introduction Indonesia is the fourth most populous country in the world. Indonesia is also considered as largest archipelago which consists of 17‚508 islands. For the reason that Indonesia is an archipelago‚ the diversity between
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Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:
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Political Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week‚ implementing proper ventilation systems to filter out toxic fumes
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Do you think the criticism of Nike is fair‚ considering that the host countries are in dire needs of creating jobs?Yes and no. In a pure capitalist economic system employers will seek to pay workers as little in cash and benefits as possible and will locate his plant in the location that incurs the least cost. That being said there is a certain moral consideration to pay a wage that allows the worker to reasonably support themselves and their dependents. Lastly you should consider Henry Ford’s Famous
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Globalization and Nike‚ Inc. Industry Overview The athletic footwear industry has experienced significant growth over the last two decades. Since 2001‚ consumers in the United States have spent more than $13 billion and have purchased over 300 million pair of athletic shoes. While the industry is highly segmented by sport category‚ models and price‚ a few large players dominate the branded shoe segment. The top ten-footwear companies control over 70 percent of the market share for global athletic
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NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports‚ the strategy was “to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.” Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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Theories of Ethical Judgment There are three approaches related to ethical judgment for public officials. They are consequentialism/utilitarianism‚ deontology/Kantianism‚ and virtue ethics. These approaches have several differences between each other. There are three main differences between consequentialism/utilitarianism and deontology/Kantianism. Firstly‚ the main principle in former approach is the maximum utility (good consequence) for all affected parties/people while the main principle in
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